Following up on the high rate of innovations in 2020, the year 2021 also started on a high note for Vistaprint India. The global leader in mass customisation has launched 28 new products in India in the last quarter, under various categories on its ecommerce platform.
With this launch, the brand reinstates itself as a front runner in driving growth through innovation, introducing need-specific products for employees, corporates as well as individuals.
The gamut of products added to the platform are sketchbooks, gratitude journals, danglers, transparent visiting cards, rubber stamps, beer mugs, aprons, laptop sleeves, lab coats, playing cards as well as brands like Puma T shirts, Parker & Submarine pens. All the newly introduced items can be customized with interesting graphics and messaging based on individual customer’s preferences and are available even in single or low units.
Speaking on the development, Mr. Bharath Sastry, CEO of Vistaprint India said, “Innovation is ingrained into the fabric of our company. It is all about understanding customers better, challenging ourselves to find solutions, and working together to deliver products to constantly meet their needs. The high focus and delivery on innovation is a source of pride for everyone in Vistaprint India.”