Vi Dials Up Campaign on Social Media through its ‘#SpeedSeBadho Tongue Twister Challenge’
Tongue Twisters are associated with speed and were always an integral part of our childhood memories. Riding on this nostalgia, Vi, the leading telecom service provider in India, has launched the #SpeedSeBadho Tongue Twister Challenge on Instagram and Facebook.
To demonstrate the fastest speed on GIGAnet, Vi launched a special Instagram and Facebook filter #SpeedSeBadho where the users are being given a challenge to match it up with the speed of GIGAnet as they rhyme the tongue twisters shown in the filter.
As part of the campaign, Vi has partnered with Facebook, kinnect and renowned influencers across the country such as popular comics Kenny Sebastian, Prapti Elizabeth, along with actor Maera Mishra, Himanshi Khurrana of Bigg Boss Fame, composer- singer Vasuki Vaibhav etc. to try the filter and challenge others to participate
Check out the challenge here:
The challenge adds a fun and quirky element to the campaign reiterating Vi’s core proposition of helping customers thrive in a digital society and reinforces the superior connectivity offered by GIGAnet. It takes cue from the tongue twisters used in the TVCs like ‘Kachha Papad Pakka Papad’, ‘She Sells Sea Shells’ etc. showcasing how Vi enables customers from different walks of life to excel and thrive with India’s fastest 4G- GIGAnet from Vi.
Here are the links to the TVCs:
|Tongue Twister||Story Matters||Link to the TVC|
|Khadak Singh||Woman employee excels in her work with GIGAnet – India’s fastest 4G||http://bit.ly/KharakSingh|
|She sells, sea shells||A lady finds a way to prosper in her business endeavor of selling sea shell jewellery thanks to GIGAnet – India’s fastest 4G||http://bit.ly/SheSellsSeaShell|
|Kachha Papad, Pakka Papad||A granddaughter helps her grand mom to capitalize on an opportunity and to become an entrepreneur with the help of GIGAnet – India’s fastest 4G||http://bit.ly/KacchaPapad|
The aim of the challenge is to illustrate Vi’s continued commitment towards helping its customers flourish by providing consistent and the fastest 4G for a brighter tomorrow.