TrulyMadly’s matchmaking engine to help COVID-19 patients find right plasma donors
As the country records the highest number of daily COVID-19 cases in the world, the scarcity of oxygen and plasma among other resources has led to demand outstripping supply. In lieu of this, TrulyMadly, India’s leading dating app has deployed its matchmaking algorithm to help COVID patients match plasma donors with patients. The feature has been added to TrulyMadly’s initiative Corona Clusters, which was launched last year to update people on latest pandemic related data and is used by more than 30-Lakh users each month.
The ‘Plasma Matchmaking’ feature helps both plasma donors and patients find the right match thereby bringing relief to families of patients, who have to undertake a frantic search for plasma donors and also help plasma donors help people in need.
To make the process fast and more efficient, the Plasma Donation feature captures and matches all critical information from both the patient and donor, including their blood group, COVID-19 diagnosis date, location, contact details, and phone number.
TrulyMadly CEO & Co-founder Snehil Khanor said, “The second wave of the pandemic has severely affected the country and despite information being available, it is largely unverified or dated in nature and only adding to the information overload. We decided to use the underlying technology of our matchmaking engine for couples to also help COVID-19 patients meet the right plasma donor. This feature has been launched on CoronaClusters.in, we appeal to people, who have recovered from COVID-19 to come forward, and register on the platform to help save lives of those whose immune system is unable to fight the infection. We wish to help as many people as possible with this initiative and contribute meaningfully in fighting this pandemic.”
Early in the pandemic, the dating app launched the nationwide multilingual website to apprise users about COVID-19 related information, including state-wise segregation of cases and district and state level health bulletins, among others. Corona Clusters uses verified crowdsourced data & APIs from Covid19India.org and shares updates on the number of total active, recovered, and death cases on a real time basis.