Testbook.com, an Ed-Tech platform aims at turning India’s job preparation landscape for public & private sector jobs into a tech-driven and automated system wherein students can learn through live tutoring at their own pace. Today, the company announced that its web-based platform crossed over 1.8 million paid users from among the total 18 million already registered users. 7 million of the registered subscribers among the total 18 million had subscribed during the pandemic. It was this time that Testbook initiated curriculum driven cohort based live tutoring courses which is showing 50% month on month growth. This certainly made apparent about Indian mindset that changed from offline to online based learning.
Testbook successfully increased its Y-O-Y monthly revenue by 4 times with over one lakh transactions during the past six months. Every month approximately 25k students and professionals subscribe to Testbook on an everyday basis. Furthermore, it has also been observed that 50% of user traffic are organic, which indicated strong brand value and trust among learners’ across India.
Ashutosh Kumar, Co-founder, and CEO, Testbook.com, commented “Such exceptional growth of Testbook, especially during the lockdown and hitherto, can be attributed to company’s one-stop platform for the preparation of 350 different exams. Termed as a 360-degree learning experience model – be it live tutoring, assessment, question practice, doubt solving, detailed performance analytics, and job and vacancies information – everything is available just at single web platform, which has been the chief reason for the growth of the company”.
He further added that “the successful conversion of 10% paid subscribers out of the total registered users, Testbook has been able to earn 3x than the industry standard in B2C freemium product category. This is considered to be the key to company’s growth”.
Future Highlights –
Testbook is aggressively planning for entering into few top government examinations of the country that includes the Union Public Service Commission (UPSC) and Engineering examinations, etc.
Testbook.com, incorporated in 2014 by four alumni from IIT Bombay, Ashutosh Kumar, Narendra Agrawal, Manoj Munna, and Praveen Agrawal, is an Ed-Tech on a mission to reshape the process of how students prepare online for jobs in India.
A market leader in the $5 billion examination-preparation industry in India, Testbook provides an innovation-driven online learning and assessment platform that has been instrumental in providing a full-stack portal to prepare for public-sector employment from anywhere in the country.
Testbook.com serves more than 90 million applicants who vie for a fraction of available jobs with a success rate of 7% as compared to the national average of less than 1%. It has produced more than 48,000 selections during the past 4 years. It has 18 million registered users and 1.1 million active paid subscribers throughout the country, who are utilizing services to crack more than 3 50 central and state government examinations, which are being conducted online.