Emerging tennis talents are smashing records off-court too, propelling Italy's racket and apparel sector to €150 million in incremental sales as junior enrollments climb 28%. This youth-driven momentum, highlighted in a KPMG sports outlook, underscores tennis's investment appeal, with club valuations rising 16% on talent academies.
Market gains include 35% upticks in entry-level gear, as parents invest €300 annually per child. Brand endorsements for rising stars amplify visibility, boosting e-tail by 25%.
Policy initiatives like school sports vouchers—€40 million allocated—democratize access, while tax breaks for academies encourage private equity.
Participation trends: 60% of under-18s cite idols for motivation, per FITP data, shifting spends toward tech-infused strings.
AI swing analyzers enhance training, with Italian patents up 40%.
The sport adds 0.1% to leisure GDP, creating 20,000 coaching roles. Inclusivity gaps need addressing. Prodigies like these rally economies forward.
