National, August 25 2021: TATA Health in its latest TVC and digital film #SochMatPoochLe aims to encourage people to give up the typical habit of overthinking, fostering doubts and debates in their mind to instead seeking a timely medical diagnosis for the symptoms and health issues they experience.
The TVC has been released today in Hindi language across India along with the digital film in three other languages, i.e. Kannada, Telugu and Tamil.
The campaign #SochMatPoochLe emphasizes that one should always consult a doctor whenever they experience any symptoms instead of self-diagnosing and risking one’s health. People should seek timely medical advice to ensure that the situation does not become a health emergency. The film light-heartedly through a banter in the head talks about four common health issues that could be mild to something serious when you experience chest pain, headache, stomachache or back pain. It showcases the ill effects of trusting unqualified advice, random home remedies, self-diagnosis, etc., to address health concerns.
The film portrays the panic and confusion created that often delays accurate diagnosis and could cause serious health consequences. It captures that it is human tendency to have a mindset that-‘It can happen to others, but not me’ and one could miss out and ignore some serious red flags ending up in a health emergency.
Speaking about the new campaign, Manzoor Ameen, CEO, TATA Health said, “COVID-19 pandemic has shown us the importance of preventive and proactive medical care. TATA Health is our endeavor to make primary healthcare conveniently accessible to people. Our latest campaign #SochMatPoochLe emphasises the significance of seeking medical advice when people experience any symptoms rather than self-diagnosing and risking one’s health. Using the best in technology and medical science, TATA Health has become one of India’s most trusted health apps in a short period. We are constantly working with a team of doctors towards our vision to ensure the importance of preventive healthcare reaches people with a personalised touch. We hope that this campaign will encourage people to seek timely medical help.”
The film is made by Maverick & Monk Communications; commenting on the TVC, Bhavesh Doshi, Chief Creative & Founder, Maverick & Monk Communicationssaid, “The campaign intends to bring people out of their overthinking mode. The insight is, most of the time, we live in our heads. Especially, when we experience a symptom of some kind. We start thinking of various possibilities; the good, the bad, the worse. This ensues a debate in our heads that could be endless with no real diagnosis. #SochMatPoochLe is a quirky, light-hearted campaign that attempts to bring people out of their ‘thinking’ mode and encourages them to consult on the app for a right diagnosis.”
TATA Health is part of Tata Industries and is the Digital Health arm of the TATA group, set up with the vision of providing predictive, preventive, and personalised healthcare to consumers. It offers a full suite of health services including instant doctor consultation service supported by a network of curated Physicians and Specialists. It is committed to provide enhanced access and quality primary healthcare. Leveraging the best in technology and medical science, Tata Health has become one of India’s most trusted health apps today.
The company has built a robust, secure and intelligent platform that allows seamless connection to doctors across more than 15 specialities. It seeks to understand consumers deeply and help enhance their health and happiness. More than 6 Lakh users have benefitted from the services being offered.
TATA Health is Headquartered in Bangalore, Karnataka is driven by a highly qualified and passionate team. It is growing rapidly and has significant plans to expand its scale and scope of services
TATA Digital Health services can be accessed via their website (PWA) and the app on the Google Play store for Android and iOS users. To know more please visit: https://www.tatahealth.com/