Kolkata, 1st October 2024: Sunsilk has launched a unique campaign in Kolkata, using the city’s beloved trams not just as a mode of transportation, but as a celebration of beauty and tradition. Running from September 27th to October 2nd, the trams have been transformed into vibrant Sunsilk showcases as part of the milestone #SunsilkShineTram activation, celebrating Sunsilk’s Super Shine Hair Serum during Durga Puja.
Kolkata’s trams, an intrinsic part of the city’s culture might not run for much longer, Sunsilk, in a very unique way, is paying tribute to these historic symbols while highlighting the beauty and strength of women during Durga Puja. Much like the trams that have carried generations, Sunsilk carries forward a tradition of care and beauty, blending modern needs with the city’s deep-rooted culture.
As Durga Puja approaches, Sunsilk’s Super Shine Hair Serum becomes the perfect partner for Kolkata’s women who want to look and feel their best during the celebrations. Designed to give women shiny, frizz-free hair, the serum complements the joy of getting ready for the festive season, when looking radiant is as important as the rituals themselves.
The campaign doesn’t stop at the trams. Passengers are invited to engage with Sunsilk by participating in the *Sunsilk Super Shine Contest*, where they can upload selfies and share their experiences on social media using the hashtag #SunsilkShineTram. Lucky winners will be treated to free rides in yellow taxis for pandal hopping during Durga Puja, from October 9th to 12th.
With Sunsilk’s festive tram activation, the brand brings together the essence of Durga Puja, the city’s rich heritage, and the modern beauty needs of today’s women in a celebration that’s set to shine
About Sunsilk:
Sunsilk is a globally trusted hair care brand, known for empowering women to embrace their natural beauty. With a range of innovative products, Sunsilk helps women achieve smooth, shiny, and manageable hair. The Super Shine Hair Serum is specifically designed to tackle frizz and dullness, giving hair a radiant glow that’s perfect for any celebration.
About Brand Street Integrated:
Brand Street Integrated is an award-winning integrated marketing agency, known for its dynamic approach to experiential marketing.
