New Delhi, September 07, 2026: As part of its continued premiumisation journey, Shoppers Stop, India’s leading premium fashion, beauty and gifting destination, is further strengthening its watch portfolio with the introduction of Swiss watchmakers Milus and Aerowatch.
Milus will be available exclusively with Shoppers Stop in India, while Aerowatch is entering the Indian market through a strategic partnership with the retailer, with its rollout planned across key metropolitanmarkets.
The launch reinforces Shoppers Stop's commitment to bringing global brands and distinctive experiences to Indian consumers. As consumer demand grows for products that combine heritage, craftsmanship and individuality,watches are increasingly emerging as a key expression of personal style and aspiration.
Shoppers Stop has steadily strengthened its offering of premium global watch brands, including renowned names such as Baume & Mercier, Tissot, Victorinox, and Roamer. The addition of Milus and Aerowatch further enhances this portfolio, giving customers access to Swiss watchmakers known for their unique histories, design philosophies, and horological expertise.
Commenting on the launch, Kavindra Mishra, Customer Care Associate, MD & CEO, Shoppers Stop, said, “At Shoppers Stop, we are focused on curating a portfolio of premium brands that resonate with the evolving aspirations of Indian consumers. We are witnessing a growing appreciation for brands that combine heritage, craftsmanship, and distinctive design. The introduction of Milus and Aerowatch strengthens our portfolio of premium global watch brands and provides customers access to acclaimed Swiss watchmakers with unique identities andrich legacies.”
Milus, founded in 1919 in Bienne, Switzerland, brings over a century of Swiss watchmaking heritage to India. The brand is known for combining traditional horologywith a contemporary approach to design, with collections including the Snow Star, Archimèdes, LAB Series and TriRetrograde. Milus is exclusively available with Shoppers Stop in India, with its collection available at select stores and online.
