RENAULT INDIA STRENGTHENS ITS RURAL PRESENCE THROUGH ITS UNIQUE– ‘RURAL FLOAT’ INITIATIVE
In order to strengthen its presence in rural markets and showcase the all-new Sporty, Smart and Stunning KIGER, Renault India introduced ‘Rural Float’, an initiative to cater the customers across Rural India. The ‘Rural Float’ is a fully functional mobile showroom, that has been designed to provide a complete Renault experience to the existing and potential customers. More than 27 towns across the state, especially in the rural markets had experienced and witnessed the flavoursome initiative by Renault India. Aiza, Kothakota, Nagarkurnool, Narayenpet, Jadcharla, Nalgonda, Trimalagiri, Kodada, Thallada, Palwancha, Yellandu, Jangoan, Gajwel, Sangareddy, Cherial, Ramgundam, Mandamarry, Jagtial, Kamareddy, Nazimabad, Kamaredy, Kalwakurthi, Wanaparthi, Yarrawalli, Gadwal, Makthal are to name some amongst the 27 towns.
Commencing its journey from Haryana in the North, Bihar in the East, Madhya Pradesh in the West, Andhra Pradesh and Tamil Nadu in the South and Rajasthan in the Central, the mobile showroom has covered 233 towns across 13 States pan India in the country, traveling more than 40,000 kms over a period of three months. The ‘Rural Float’ is a one-of-a-kind innovative nationwide customer focused initiative during which around 2700 test drives were facilated to customers in the remote areas, who got a chance to witness and experience Renault India’s breakthrough product range and take home a unique experience.
With ‘Rural Float’, Renault has been able to showcase the newly launched sub-four meter compact SUV, Renault KIGER to its potential customers in rural markets. Besides displaying the complete Renault product range including Kwid and Triber, several fun-filled activities were also organized for customers making it an exciting and cherishing experience. Renault, through this initiative, has reached out to more than 23,000 potential customers in markets like Rajasthan, Telangana, Gujarat, Madhya Pradesh, Tamil Nadu, Haryana. The ‘Rural Float’ also acted as a one-stop shop for enabling customers and prospects to connect with Renault for any product related enquiries or new bookings.
Driven by innovation which has always been Renault’s hallmark, ‘Rural Float’ is yet another significant step to move closer to the customers in the remote areas and provide a Renault vehicle ownership experience. Together with its product portfolio expansion strategy to drive volumes in India, Renault is substantially increasing its network reach in India and introducing several unique and pioneering initiatives to ensure that customers’ have an unparalleled association with the Renault brand. Currently, Renault India has more than 500 sales and service touchpoints in India, which include 200+ Workshop On Wheels locations across the country.