Raymond has launched its new premium shirting fabric collection titled ‘Vibez’, introducing a range of vibrant prints and contemporary menswear styles in collaboration with fashion designer Suket Dhir.
The collection blends nostalgic Indian motifs with modern aesthetics and bold colour palettes, targeting consumers looking for versatile and expressive casual fashion.
What Is Included in Raymond Vibez Collection?
The new Vibez range includes seven distinctive print themes:
- Watercolour Washes
- Swirling Paisley
- Bold Abstract
- Tie-n-Dye
- Checkerboard
- Deep with Indigo
- Tribal Prints
The collection is available in:
- Cotton fabrics
- Linen fabrics
- Fabric blends
Pricing and Availability
- Fabric pricing starts from ₹850 per metre
- Custom-tailored shirts start from ₹1,800
The collection is available at:
- Raymond stores
- Partner multi-brand outlets
- Raymond Official Website
Raymond Bets on Premium Casual Fashion
Raymond said the launch comes at a time when consumers are increasingly experimenting with casual and expressive fashion choices.
S. Ganesh Kumar, COO of Raymond Lifestyle Business, said the collection reflects changing consumer preferences toward relaxed yet stylish dressing, especially during festive and social occasions.
Suket Dhir on the Collaboration
Designer Suket Dhir described the collection as:
- Multi-utilitarian
- Versatile
- Trend-focused
- Mood-driven fashion
According to the designer, the fabrics and patterns are designed to reflect the wearer’s personality and create visually expressive fashion statements.
Fashion Industry Trend
The launch reflects a broader trend in India’s menswear market where brands are increasingly focusing on:
- Premium casualwear
- Designer collaborations
- Bold prints and colours
- Occasion-based styling
- Hybrid fashion blending comfort with luxury
Raymond continues to strengthen its premium lifestyle positioning amid growing demand for fashion-forward menswear in India.
