#PlankForIndia, Bajaj Allianz Life’s plank initiative gets bigger to support India’s emerging sports stars

Bajaj Allianz Life, one of India’s leading life insurer, continues to make #HealthGoals a part of everyone’s daily lives, by bringing back their immensely popular Plank Initiative. This year the company is creating the viral sensation with #PlankForIndia.

Bajaj Allianz Life is raising the bar with the second edition of their Plank Initiative for two reasons- First, for every plank the company will contribute monetarily towards the training and development of India’s emerging sports stars. Second, through the cause of supporting India’s future athletes, the Company is encouraging more and more people to keep themselves fit for achieving their Health and Life Goals.

Chandramohan Mehra, Chief Marketing Officer, Bajaj Allianz Life Insurance, said, “We believe that sustained good health is essential to achieve Life Goals. Through #PlankforIndia initiative, we want to encourage everyone to pursue good health, and support a good cause of helping India’s emerging sports stars get their Life Goals done.”


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