OYO enters a strategic partnership with Ctrip
OYO Hotels & Homes, South Asia’s largest, China’s second largest, and the world’s sixth largest and fastest-growing chain of leased and franchised hotels, homes & living spaces, today announced a strategic partnership with Ctrip – China’s largest Online Travel Aggregator. As part of this partnership, both companies will collaborate across multiple areas of business, including demand generation by providing access to customers of both brands, online-to-offline services integration, data operation, and branding. The partnership will enable both the brands to leverage the synergies – OYO’s large volume of design-oriented low-cost assets and refined operation capabilities along with Ctrip’s distribution network and platform ecosystem – and complement each other while offering everyday travelers easy access to good quality affordable living spaces.
Commenting on the development, Sam Shih, COO, OYO China, said, “With OYO Jiudian (Hotels), we’ve built a brand that is synonymous with quality accommodations. Our multi-brand strategy enables us to meet the needs of every type of traveller and this partnership with Ctrip gives us an opportunity to extend our offerings to millions of discerning Chinese travellers looking for standardised, quality offerings. As China’s second-largest hotel chain, we are determined to soldier on in our mission of creating quality living spaces and the exceptional reach that Ctrip enjoys as China’s largest OTA will steer us closer to travellers who can choose from OYO’s 10,000 hotels in the country located across 320 cities. We look forward to working together and transforming China’s hospitality industry.’’
Maninder Gulati, Global Chief Strategy Officer, OYO commented, “In a brief period of time, OYO Jiudian (Hotels), has emerged as the second-largest hotel group in China. With Ctrip being the largest OTA in the country, with over 300M registered members, we are aiming to build a multi-dimensional full service value chain covering every aspect of travel. This partnership between two giants will add value to China’s hospitality landscape by empowering both the demand and supply side. This will also boost existing consumption in the industry, enhance the size of the consumption opportunity in the market and upgrade the consumption patterns of China’s hospitality industry as well.’’
As a part of this strategic partnership, OYO Jiudian (Hotels), will in the future, work together with Ctrip to explore collaborative ways of helping asset owners across multiple areas, including providing marketing support and greater visibility online, improving & upskilling the talent pool, harnessing technology, improving customer traffic to the Hotel’s listing and streamlining operations with respect to bookings generated from Ctrip. It’s a welcome step for customers who seek personalized and unique accommodation experiences at an affordable cost. Across China’s 320 cities, including including Hangzhou, Xian, Nanjing, Guangzhou, Chengdu, Shenzhen, Xiamen, and Kunming, OYO Jiudian (Hotels), has over 450,000 exclusive rooms in 10,000 hotels as a part of its chain. The company has generated over 100,000 jobs for young hospitality enthusiasts in the country.
About OYO Hotels and Homes:
OYO is the world’s 6th largest hotel chain operating from Tokyo to Texas and the world’s fastest growing chain of hotels, homes & spaces! With the @Leisure Group joining the chain, OYO today has footprints in more than 800 cities across 24 countries including – UK, US, Japan, China, Malaysia, Nepal, UAE, Indonesia, Saudi Arabia, India and the Philippines. With over 20,000 buildings and 700,000 keys under management, OYO is backed by leading investors, including the SoftBank Vision Fund, Sequoia Capital, Lightspeed Ventures, Hero Enterprise, and China Lodging Group and has a mission to bring better living spaces for the world. For more information, log on to https://www.oyorooms.com/