In a groundbreaking partnership, Reliance Jio’s Viacom18 and Star India Private Limited have announced the launch of a unified OTT platform, expected to be branded as Jio Star. This collaboration is set to transform India's digital entertainment industry, combining the best of JioCinema and Disney+ Hotstar under a single umbrella.
The venture, valued at approximately $8.5 billion, marks a significant shift in the country's streaming ecosystem. A teaser on the newly activated domain, jiostar.com, hints at an official launch on November 14, with the message "Coming Soon" building anticipation.
Despite the merger, live sports content, including IPL matches, will remain exclusive to Disney+ Hotstar, ensuring continued audience engagement on the existing platform.
Jio Star aims to revolutionize the OTT experience by offering diverse content in a seamless, integrated format. The move is expected to enhance content delivery, attract a broader audience base, and intensify competition in India's rapidly growing streaming market. With its innovative approach, this partnership sets the stage for a new era of digital entertainment in India.