Exotic sauces have been gaining momentum in the Indian market across the food service and retail segments. Understanding Consumers’ increasing demand for Global Sauces in India, Mother’s Recipe, India’s leading Indian food brand has recently announced the launch of its new category of “Exotic Global Sauces” under the brand ‘Recipe’ – available in Red Chili, Green Chili, Garlic Chilli, Soya bean, Chilli Vinegar & Sriracha Sauce starting at Rs 55 only.
Recipe’s Exotic Global Sauces are available across the country and are made to cater to the ever-changing palate of Gen-Z and millennial consumers. The Recipe brand offers its consumers an exclusive proposition of versatility in cooking, the authenticity of taste, and exotic flavours through its range of sauces. These sauces are a vibrant assortment of international flavours ideal for dipping, marinating, and stir-frying that will enhance the taste of everyday meals.
The unique feature of this product range is its ‘Twist Nozzle,’ which is easy to use. The premium bottles are light, sleek & can be stored in the fridge easily. The brand has also launched a digital campaign for food lovers across social media platforms like Instagram, Facebook, Snapchat, Google, & Youtube. The company has come up with another interesting advertising campaign under the tagline- For the love of food. The video is a tribute to food lovers as it showcases the superior quality ingredients and the love for food using Exotic Global Sauces.
Commenting on the launch Ms. Sanjana Desai, Executive Director, Mother’s Recipe, said “For Recipe Sauces, we have focused on packaging innovation keeping in mind our target customer – providing a superior & trendy product at an affordable rate. Over the years we have noticed that consumers are experimenting with new cuisines & cooking at home. We at Mother’s Recipe have identified areas where we could encourage consumers to try something new. Keeping in mind the increasing demand for fusion cuisine which is innovative, healthy, and trendy we recently announced the launch of our latest category of Exotic Global sauces under our brand “Recipe” with no added MSG & which are available across India. With this launch, we have entered a new category of culinary sauces. To further amplify the announcement, we have also launched a Digital campaign which is purely a tribute to all the food lovers.”
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