Mahindra Showcases ‘World of SUVs’ — A Next-Gen Phygital Dealership Experience
Mahindra & Mahindra (M&M Ltd.), part of the Mahindra Group, has unveiled its ‘World of SUVs’, a next-generation dealership format aimed at redefining the automotive purchase experience through a seamless blend of physical and digital (phygital) interactions.
Within just six months, the company has already established over 300 ‘World of SUVs’ outlets across India, marking one of the fastest retail transformations in the automotive sector.
Redefining Customer Experience
Designed as a breakthrough in automotive retail, the ‘World of SUVs’ concept integrates advanced digital technologies with immersive physical environments. The initiative is rooted in Mahindra’s brand philosophy of ‘Live Young, Live Free’, delivering a customer journey centred on convenience, transparency, and personalisation.
Speaking on the occasion, Veejay Ram Nakra, Chief of Sales and Customer Care, Automotive Division, Mahindra & Mahindra Ltd., said:
“The Mahindra World of SUVs represents a differentiated customer experience that blends next-level technology with a physical environment aligned to our brand promise. It is built on the foundation of convenience, transparency, and personalisation.”
He added that Mahindra continues to leverage technology to enhance both purchase and ownership experiences, with initiatives such as:
- SYouV.com
- ‘Bring the Showroom Home’
- Online booking integrations across multiple platforms
- ‘With You Hamesha’, a digital platform for existing customers
Phygital Retail Transformation
The ‘World of SUVs’ strengthens engagement across pre-purchase and purchase stages by seamlessly integrating virtual and real-world experiences, supported by a robust backend ecosystem.
