December 28, 2021, Jaipur: Instamojo,a leading ecommerce platform for independent business and D2C brandsshares the online shopping trends for entrepreneurs and D2C businesses to look out for and capitalize in 2022. The platform recently witnessed a significant spike in merchant enrollments from the city of Jaipur. Rankings #2 in this regard, among non-metro cities with Lucknow at rank #1 on the platform. Jaipur which is characterised by its promising business sector, has contributed significantly to the independent business’ landscapes. The small business owners of Jaipur have been very receptive to the online store model, an indicator that the sector is evolving towards a digital future.
The overall sales volume from tier 2 and tier 3 cities have gone up by 46%. The reasons for this online retail growth in India is mainly because of the faster adoption of digital channels, competitive pricing, doorstep delivery, product reviews and ease of returns. Given the promising merchants on-boarding from Jaipur, and the city being hotspot for entrepreneurs some of the focus areas which will further foster the growth of small businesses and the D2C environment in the upcoming year 2022 include the following. These identified trends will help business owners plan their marketing and business journey.
- 90% of consumers want a digitally enhanced shopping journey. To provide them with seamless and integrated experience, one can enhance their shopping journey by offering customized exclusive discounts, quick links to their favourite categories, transparency about pricing and product information, product warranties and easy options for queries. This helps in customer retention as you can build more valuable and personalised relationships with them.
- Focus more on sectors that are seeing increased customer activity. Buying groceries, personal hygiene and beauty products are habit-building categories. Consumers will most likely be repeat purchasers for products in these categories.
- Create lasting impressions on customers quickly as sellers only get a limited time to create an impression. One can optimize the customer experience by focusing on high quality images of the products, a clean look of the website, proper internal linking and avoiding misspelt product description.
Akash Gehani, Co-Founder and COO, Instamojo said,“As more entrepreneurs and small business learn the benefits of selling independently online, we can expect the DTC model to catalyse business growth in the new normal.Post the launch of the beta version of our e-commerce solutions, we received tremendous response from merchants across the country especially from the non-metros.The city of Jaipur has contributed to a large percentage of Instamojo’s merchant enrolments, an indicator that the sector is evolving towards a digital future.”
He further added, “The Indian online retail sector is only going to grow in the upcoming years making this the perfect time for you to invest in growing your online presence.With newer additions and offerings, to provide full stack facilitation for DTCs, we look forward to further fostering the growth of independent businesses and entrepreneurs online, in India.”
The InstamojoDo-It-Yourself (DIY) e-commerce online store comes integrated with every e-commerce feature available – right from shipping with doorstep pickup and delivery, marketing tools like Email and SMS campaigns, domains, emails and much more. It is simple to use; no developer help required and offer advanced e-commerce services at affordable prices along with free learning platform called mojoversity and more for business to gain visibility.
The company also offers unique Do-It-For-Me solutions. If a business does not want to build their store or are not comfortable with DIY services, the Instamojo expert team builds the store with hand-picked features that would support the business’ growth and help them scale.Early 2020, the company acquired GetMeAShop (GMAS), an e-commerce enablement firm backed by Times Internet, and closed its Pre-Series C round of funding in the later part of 2020.
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