IIFL Finance, one of India’s leading Non-Banking Finance Companies, with over Rs 36,000 crore of assets under management, has signed up India’s superstar cricketer Rohit Sharma as its first-ever Brand Ambassador.
Finance endeavours to stand out for talking straight and being honest with its
customers. This ties in perfectly with Rohit Sharma who is known for his
straight and effective approach to batting, successful captaincy, and a clean
Besides being the vice-captain of the Indian
cricket team in limited overs format, Rohit also holds the record for the
highest individual score in one-day internationals (ODI), the only player to
hit three double centuries in ODIs, and four-times winning captain of Indian
Premier League (IPL).
Speaking on the association, MrR Venkataraman, Managing
Director and Co-Promoter, IIFL Group said, “We are glad to announce India’s
leading batsman, Rohit Sharma, as IIFL’s brand ambassador. He is renowned for
his straight drives. We believe in ‘Seedhi Baat’ or doing business the straight
way. We do this by being customer centric, offering relevant and simple
products and ensuring transparency in our processes. Rohit is a living
representation of brand IIFL values.”
Commenting on the association, Rohit Sharma said, “I am happy to be associated with IIFL Finance.
#SeedhiBaat is how I live my life and play my cricket. One needs not just
skills but also honesty and empathy to become a successful cricketer. And as a
captain, I believe in straight talk as that is the key to success.” The
cricketer is exclusively managed by IMG Reliance.
the first-ever campaign by IIFL Finance with Rohit Sharma is not a product
promotion campaign but a public service message advising people on safety
guidelines and rules to follow during lockdown to fight Covid19 outbreak. In
the 30-second message titled “Rohit Sharma Ki Seedhi Baat”, Rohit in straight
words urges people to stay at home, for the time to hit centuries and sixes
will come later. This is a unique initiative which is very relevant considering
the current situation.