Are you a dermatologist, family physician, or dentist looking to attract more patrons to your business? Then you already know that the primary focus of companies such as this is patient satisfaction. So, when creating a new health or wellness brand, you need to find the perfect brand name that resonates with your patients.
Why is a name so important? Well, for starters, people tend to have high regard and respect for medical professionals, and this is something that grows stronger each day. The best way for a company to tap into these feelings and earn trust is through a great business name.
At SquadHelp, we’ve assisted more than 30,000 clients in choosing their perfect business name. And what we’ve learned is that a good name can make or break a business.
Unfortunately, too many small health and wellness businesses fail to thrive simply because the owner didn’t understand the power of branding and the importance of choosing the perfect business name.
If you are looking to launch a new health and wellness brand, or even rebrand one, follow our simple steps below to find the perfect name.
1. Understand Your Business
You cannot effectively choose a name for your company if you don’t first understand your business. What does your company do? How do you want customers to remember you? If you don’t know the answers to these questions, bringing your business to life will be impossible.
Perhaps the best approach you can take is to visualize where you want your business to be in the future and then begin reverse engineering a plan to get there.
Another common strategy is finding a competitor and carefully studying their business model, products, and services. Knowing where they excel or fall short will help you create a plan to fill in the gaps to better position your brand.
2. Know Your Target Audience
Coming up with cute business names for your health and wellness brand can be challenging if you don’t fully know your target audience. Understanding what they deem essential is vital to creating a brand name that resonates with them.
Let’s say you offer family, orthopedic, or physical therapy services; you must dig deep to discover your target audience’s pain points, past experiences, and other unique factors that may help your business stand out to get attention.
3. Identify Crucial Branding Elements
Knowing precisely what your company needs for branding is the best way to create a consistent picture of how your health and wellness brand should look to customers. To effectively do this, you need to know these things:
- Value: What value do you bring to clients?
- Mission: What plans do you have for your business and the community now and in the future?
- Benefits: How do people benefit from supporting your brand?
- Brand Tone: Is your health and wellness brand modern or more traditional?
- Emotions: What emotions do you want your brand to evoke?
- Value Proposition: What do you offer to the community that is unique and essential?
- Big Ideas: Are there any big problems you can solve for the local community?
Taking time to answer these questions can help shape your brand and bring your health and wellness venture to a higher level.
4. Brainstorm Name Ideas
Now that you’ve researched and understand your target audience and their needs, it’s time to begin brainstorming potential names. Use this time to get creative and come up with words that communicate what your brand is and the benefits you provide to clients.
In the health and wellness industry, owners typically choose words that evoke care, professionalism, and trust. Yet, while brainstorming, don’t be afraid to write down every word that comes to mind, even the bad ones.
Once you’ve compiled a comprehensive list of names, you’ll need to narrow it down by selecting only the words that are best suited for your business. Just ensure that the name has the potential to grow with your company and hasn’t been used by a competitor.
It’s also worth mentioning that if you are too busy with other tasks, there are lots of business name generators that can help. Or you can always give your company a more personal touch by using words tied to your name, neighborhood, building, etc.
Launch Your Brand
In the end, finding the perfect business name really comes down to how much effort you put into the process. And when it comes to creating your brand, the information discussed above will mean nothing if you don’t take the time and effort to consider your audience’s wants and needs.
Grant Polachek is the head of branding for Squadhelp.com, 3X Inc 5000 startup and disruptive naming agency. Squadhelp has reviewed more than 1 million names and curated a collection of the best available names on the web today. We are also the world’s leading crowdsource naming platform, supporting clients such as Nestle, Dell, Nuskin, and AutoNation.