Honda Motorcycle and Scooter India Pvt. Ltd. brought its National Road Safety Awareness initiative to Jaipur. Aiming to build a culture of safe riding habits, the 2-day initiative has educated over 1500 students of S.S. Jain Subodh Law College, Jaipur.
awareness on safe riding practices among youth across India, Honda started its
All India National Road Safety Awareness initiative in January 2019. Through
this initiative, Honda is reaching out to more than 15,000 college students of
10 colleges across cities every month. Since the start, Honda’s initiative has
already spread awareness to over 53,000 college students across 29 cities with
the latest being in Jaipur.
Speaking on this initiative, Mr.
Prabhu Nagaraj, Vice President – Brand & Communication, Honda Motorcycle
and Scooter India Pvt. Ltd. said, “Safety
is Honda’s top priority worldwide & it remains the core pillar of our
corporate social responsibility. Further strengthening our commitment, we have
conducted National Road Safety Awareness initiative in Jaipur to promote safe
riding habits in youth. Through this mega activity, young college students are
taking #TheSafetyPromise with Honda and adapting safe riding practices in their
daily lives. Our aim is to educate the young riders to foster the right safety
habits amongst themselves. Honda will further take this initiative to other
cities across India.”
To spread road
safety awareness under the motto of ‘Safety for Everyone’, Honda conducted different activities.
Honda’s skilled instructors set the
foundation with theory sessions for all students on road rules, traffic signs
and safe riding etiquettes like correct riding posture etc.
To increase the risk prediction ability
on roads, students were trained on virtual riding simulator to
experience over 100 possible dangers on road before actual riding.
Riders tested their riding skills through
slow riding activities and riding on narrow planks.
Empowering women with independent
mobility, female students were specially trained to learn two wheeler riding in
just 4 hours.
Above all this, Honda also conducted fun
educational activities like road safety games and quizzes on daily basis so
that participants have fun learning about safe riding too.
Honda’s CSR commitment towards Road Safety:
globally, road safety comes first. Fulfilling its corporate social
responsibility, Honda has been promoting road safety in India since its
inception in 2001 and has already spread road safety awareness to 25 lac
Indians. Today Indians are becoming independent and safe riders via Honda’s
safety riding and training programmes being held at its 14 adopted traffic
parks (2 in Delhi, Jaipur, Chandigarh, Bhubaneswar, Cuttack, Yeola, Hyderabad,
Indore, Ludhiana, Coimbatore, Tiruchirappalli, Karnal and Thane) across India.