Haier India, the No. 1 global major appliances brand for 15 consecutive years, has come onboard as an associate sponsor with Disney+ Hotstar for the 137th edition of the grass-court Grand Slam Wimbledon Championships 2024. This latest sports collaboration elevates Haier India’s unique and innovative Sport-o-Tainment marketing strategy to new heights.
Recognizing the unique opportunity Wimbledon presents, Haier aims to deepen its connection with niche, premium audiences and tennis enthusiasts in India by strategically integrating into the digital landscape. Haier aims to leverage significant visibility through connected TV on Disney + Hotstar during the matches until July 14, 2024.
Commenting on the exciting collaboration, Mr. NS Satish, President, Haier Appliances India, said, “In 2024, we have forged meaningful associations with numerous prestigious sports tournaments to reach youth, niche, and premium consumers in India. We are immensely proud of each of these collaborations, all of which have proven successful for the brand. Our latest association with the Wimbledon Championships as an associate sponsor on Disney+ Hotstar holds special significance as it targets niche tennis enthusiasts in India. Through this unique and innovative collaboration, Haier India aims to unlock new opportunities that align with our vision of 'More Creation, More Possibilities.”
In line with its Sport-o-Tainment marketing strategy, Haier India has been strengthening its consumer connections by investing in varied sporting events, including Roland-Garros and the ATP Tour. These recent collaborations have enabled the brand to reach millions of tennis enthusiasts, fostering stronger and deeper connections with this premium audience in India.
Haier will continue to explore exciting sports partnerships aimed at forging deeper connections with youthful, energetic, premium, and tech-savvy customers nationwide. Driven by youth and leveraging new-age marketing strategies, Haier India is focused on impactful sports marketing to strengthen customer connections, boost brand awareness, foster brand loyalty, and drive business growth in the Indian market.
ABOUT HAIER INDIA
Established in 2003 in India, Haier Appliances India Private Limited (Haier India), is a subsidiary of Haier Singapore Investment Holding Pte. Ltd. which is the world’s leading provider of solutions for a better life. Headquartered in Greater Noida, Haier India is one of the leading brands in home appliances & consumer electronics in the country and the World’s Number 1 Brand in major appliances for 15 consecutive years. Driven by the brand purpose of ‘More Creation, More Possibilities', Haier India is committed to bringing the best-in-segment products for customers, in line with its ‘Make in India’ and ‘Make for India’ philosophy. With almost two decades of expertise in product innovation, Haier has a vast distribution network across the country along with two state-of-the-art manufacturing facilities in Pune and Greater Noida. Backed by superior technology and customer centricity, the product portfolio ranges from refrigerators, air conditioners, washing machines, LED TVs, water heaters, deep freezers, and microwave ovens to kitchen appliances, with a special focus on Indian consumer demands.
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