Honda Motorcycle & Scooter India Pvt. Ltd. today announced its next step in providing fun mobility in India with the establishment of new premium big bike business vertical – the Honda BigWing.
BigWing – represented by its silver wing-mark identity will deliver a differentiated immersive experienceand
introduce new fun into the fast growing premium motorcycling segment in India.
delighting discerning customers in other South East Asian countries, Honda
inaugurated India’s first exclusive & premium BigWing in Gurugram at ABW
Tower, IFFCO Chowk and also made the first milestone deliveries to GoldWing,
Africa Twin and CB300R customers.
urban riding, circuit racing or luxury touring, Honda’s BigWingwill cater to
all categories of premium motorcycle customers.With a sprawling sales and
service area, Honda BigWing-Gurugram will provide personalised customer
experience and after sales service exclusively for Honda big bike models
ranging from 300cc CB300R to the mighty 1800cc Goldwing.
With a state
of art infrastructure, Honda BigWing features ‘Go Riding!!’ concept – a call toall motorcycling enthusiasts to
embark on new fun expeditions.
on this occasion, Mr. Minoru Kato,
President & CEO, Honda Motorcycle & Scooter India Pvt. Ltd. said “Earlier this year, we made a commitment of
expanding our premium motorcycle business in India under Honda’s Silver
Wing-Mark.Riding on strong global legacy of Honda’s engineering and design
philosophy, Honda BigWing will introduce Indian motorcycling enthusiasts to a
new side of Honda providing them with exceptional personalised experience”
on unveiling of first BigWing dealership in India, Mr. Yadvinder Singh Guleria, Senior Vice President, Sales & Marketing,
Honda Motorcycle & Scooter India Pvt. Ltd. said “Honda BigWing is an outcome of our strong determination to create a
differentiated immersive experience for our big bike customers. We are happy to
announce India’s first BigWing in Gurugram (Haryana) which will serve as a roadmap
for further expansion of iconic Silver Wing Mark in India.”
core value of Honda BigWing is to create an environment to enhancejoy of buying
for the customer. The BigWing is designed to evoke emotions & highlight
technology to let customers feel excitement & superior quality of Honda’s
premium models, even before their first ride.
bikes ranging from the brand new Sports Roadster CB300R, Neo Sports Café
inspired CB1000R, CBR1000RR Fireblade,CBR1000RR Fireblade SP,adventure tourer Africa
Twin & street tourer GL1800 Gold Wing in a specially laid out display will
brighten up any motorcyclist’s day. A dedicated corner with versatile range of
accessories will enhance joy of riding and amplify new opportunities for customers.
distinctive concept is designed to provide a cool, sophisticated and premium
atmosphere. To ensure maximum quality, Honda BigWing is equipped with best
machinery and facilities. Be it a beginner exploring features of CB300R or an
adventure seeker ready to ride home on his new Africa Twin, relationship
managers at Honda BigWing will ensure customer’s visit & ownership
experience is the best.An in-showroom event area, with a unique ambience will
make customer’s most important moment – motorcycle delivery – memorable. The
community lounge at showroom and service centre will provide customers a
comfortable environment to enjoy Honda hospitality.
designtheme of black & grey provides a quality stage for the motorcycles.Specialisedproduct
knowledge of industry experienced professionals will further excite customer
curiosity.Easing the journey from search to purchase, a dedicated website www.HondaBigWing.inis also
launched. Capturing real time customer feedback, Honda BigWing will be actively
available across all social media platforms.