Godrej Security Solutions (GSS), India’s leading security solutions provider, today announced its plans to expand its reach to 250 districts with 8000 retail outlets across rurban markets. The company has also launched a new range of home lockers in potential markets. Along with the retail expansion, the brand is set to launch an e-commerce portal (www.shop.godrejsecure.com) that as part of its omnichannel strategy to help customers review and purchase home security solutions online.
The home security solutions market is growing at 25% year on year, and as a market leader with 80% market share, Godrej Security Solutions is all geared up to tap this market across India and especially in Jaipur. It is one of the key markets in Rajasthan that is projected to witness high rate of adoption of home security solutions for the company.
Sharing his views on the company’s plans, Mr.MehernoshPithawalla, Vice President and Global Head– Marketing, Sales and Innovation, Godrej Security Solutions, said, “At Godrej, we believe that the market for security solutions is rapidly growing across India. With the new initiatives, we aim to make our customers more aware of proactive adoption of security at home and commercial spaces. Godrej Security Solutions has launched the unique “Break-in challenge” to raise awareness amongst 10 lakh citizens about creating secure spaces in urban India as well as Tier 2 and Tier 3 markets. We wanted to sensitise people about the need for adopting new-age security solutions.”
He further added, “We are set to open 1000+ new retail outlets in Tier 2 & Tier 3 markets to provide customers with new-age home security solutions. This will allow them to consciously opt for security solutions they didn’t have access to previously. We have also launched an exclusive e-commerce portal that will help our consumers the utmost convenience to purchaseproducts from anywhere across the country.”
Jaipur is a developing city and infrastructure he is improving rapidly, however security is still a concern amongst the residents here. According to data close to 40% [1]people here worry about being robbed or home break-ins, while 35% of the total crimes in Jaipur include theft and armed robberies. As per the recent India’s Security Solutions Quotient study 52% of Indians still continue to store their valuables in cupboards and wardrobes which are vulnerable to break-ins. 29.4% Indians misplace important documents and only 27.4% Indians have access to bank lockers in India.
Thus, based on the survey findings, Godrej Security Solutions, has also embarked upon a nation-wide social experiment “Break-in Challenge” amongst 10 lakh residents and homeowners across India to test the durability and security value of the new products. Through this initiative, the brand aimed to educate and raise awareness amongst residents and homeowners about the importance of securing a home to incur lesser collateral damages. The initiative will be extended to corporates and other commercial establishments in the coming months.
To meet the increasing consumer demand for dependable home lockers and
further expand its range of solutions, Godrej Security Solutions has also
launched a new range of home lockers in various sizes at a base price of INR
6299 to meet varying security needs of customers.
[1]www.numbeo.com
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