Fortis Healthcare has launched a nationwide helmet safety campaign aimed at promoting road safety and preventing avoidable emergencies caused by two-wheeler accidents. The initiative will run across multiple Fortis locations pan-India, in close collaboration with the respective local traffic police departments. Over 1500 helmets and first-aid booklets were distributed across high-footfall traffic zones across all the Fortis hospitals in India.
As part of the campaign, Fortis Hospital Jaipur distributed around 50 branded helmets along with First Aid booklets to two-wheeler riders found without helmets at high-footfall traffic intersections close to its hospitals. A specially designed kiosk was set up near the high traffic zones closer to the hospital locations to facilitate smooth and impactful engagement. Mr Son Chand Verma, Assistant Commissioner of Police, Traffic, Jaipur East inaugurated the activity.
Adding a unique and impactful touch to the campaign, the activity will feature a promoter dressed as Yamraj, symbolising the consequences of unsafe riding practices. The Yamraj character will not only distribute helmets but also engage in brief awareness interactions with riders, reinforcing the life-saving importance of wearing a helmet. This creative approach is expected to enhance recall, spark conversations and potentially drive viral visibility around road safety.
This drive is aligned with the ethos of the ongoing Fortis Hai Na campaign, which emphasises preparedness, care and timely response. By encouraging safe riding habits and reducing the likelihood of preventable emergencies, Fortis aims to strengthen its positioning as a trusted healthcare partner during critical moments.
Talking about the helmet distribution drive, Dr Ritu Garg, Chief Growth & Innovation Officer, Fortis Healthcare said, “Our primary objective is to raise awareness about the crucial role helmet usage plays in saving lives. With this initiative, we want to remind riders that a simple precaution can prevent life-changing injuries. Through this activity, Fortis aims to reach a wide audience across cities and reiterate the urgent need for responsible riding. The campaign underscores the organization’s enduring
commitment to public safety and proactive healthcare engagement. At Fortis, we remain committed to promoting community well-being and enhancing emergency preparedness.”
Dr Nitin Gupta, In-charge, Medical Emergency, Fortis Hospital Jaipur said, “This initiative is not just about distributing helmets; it is about safeguarding lives and reinforcing a culture of responsibility on our roads. By combining medical insight with community outreach, we hope to reduce avoidable emergencies and ensure that fewer families suffer the trauma of preventable injuries. At Fortis, our commitment extends beyond hospital walls—we want to keep our communities safe before they ever need critical care.”
This drive forms a core part of the ‘Fortis Hai Na’ campaign’s on-ground activation strategy, designed to enhance emergency awareness, preparedness, and public trust in Fortis as a reliable healthcare partner. Through this large-scale effort, Fortis Healthcare reaffirms its commitment to community health and safety — taking emergency preparedness beyond hospital walls and into everyday life.
The ‘Fortis Hai Na’ campaign is a part of Fortis’ larger initiative to promote emergency and trauma services, emphasizing timely intervention, expert care, and community trust. The hospital remains committed to delivering world-class emergency medical care backed by experienced professionals and state-of-the-art facilities. The emergency campaign symbolizes the hospital’s unwavering commitment to providing round-the-clock emergency and trauma care.
