ET Medialabs, India’s leading Growth Advertising and Analytics company, has won the prestigious Google Premier Award-2022 for Brand Awareness – a highly sought-after category with some of the best submissions in the industry.
The annual Google Premier Awards not only celebrate the strong partnerships between agencies and clients, but also spotlight outstanding work in various categories. The Premier Partner Awards highlight excellence in digital marketing and showcase Premier Partners that help drive results for clients with Google Ads. This year, Google had partnered with Accenture, an independent third party, to deliver a balanced judging assessment.
The company’s win in this category is a testament to the brand expertise and experience in delivering effective brand awareness campaigns for its clients, and in this case – their work with Kapiva, a modern-day Ayurveda Direct-to-Consumer brand, which had the vision to tap into the skincare market with the launch of their ayurvedic ingestible – Skin Foods Glow Mix.
In order to achieve this, a detailed strategy was charted out keeping in mind the uniqueness of the product in question. A strong product backed by effective communication needs an effective, efficient, and meticulously planned strategy to deliver the intended business objective. Hence, reaching the right audience and hitting them with an optimum frequency helped ET Medialabs in achieving their objective of creating significant brand awareness in the minds of consumers. All this was done and achieved by leveraging Youtube campaigns to their full potential.
Commenting on the win, Shantanu, COO, Kapiva, said, “The team at ET Medialabs was a delight to work with. Their data-led approach, top-notch standardized reporting, and sharp analysis made the launch of Kapiva’s Skin Foods a success. With them, we were also able to build strong awareness for the brand.”
Echoing this sentiment, Raghav Kansal, Co-Founder & CEO, ET Medialabs, said, “At ET Medialabs, we have always believed Branding & Performance need not be a dichotomy. In times to come, the boundaries will blur more than ever. Glad to see this getting recognized publicly & nationally by Google”.