In a concentrated effort to address the growing challenge of iron deficiency and inadequate protein intake among young children, Danone India joined hands with the Government of Maharashtra to host dedicated health camps at two key locations in Mumbai – the Govandi and Dharavi Health Centres. The initiative aimed to raise awareness on Iron Deficiency Anemia (IDA), conduct unique non-invasive iron deficiency screenings, and empower communities with the knowledge and resources needed to improve nutrition and overall wellbeing.
The camps focused on children aged 2 to 6 years—a critical developmental stage when adequate nutrition plays a vital role in physical growth and cognitive development. Around 200 children at each location underwent non-invasive screenings conducted by trained health professionals to assess potential risks of IDA.
Iron deficiency remains one of the most common nutritional deficiencies in India, impacting children's learning abilities, attention span, and overall development. Through these camps, Danone reinforced the importance of iron-rich diets and effective iron absorption.
As part of the initiative, Danone distributed free Protinex to participating families, reinforcing its commitment to supporting nutritional needs within the community. The company has also recently launched its unique IronBiotics engine product range to combat IDA. IronBiotics engine is a scientifically designed blend of nutrients that support iron absorption. Anemia impacts 2 in 3 children under 5 years in India impacting their future growth.
Commenting on the initiative, Shashi Ranjan, Managing Director, Danone India, said:
"Nutrition is the foundation for a healthier future, and early childhood is the most critical window to make an impact. Our partnership with the Government of Maharashtra reflects our shared commitment to tackling iron deficiency and protein gaps through education, screening, and accessible nutrition. We believe that empowering communities with knowledge and resources will help children grow to their full potential – physically, cognitively, and emotionally."
"Iron deficiency and malnutrition continue to affect the health and learning capabilities of our children, especially in underserved communities. But metropolitan cities like Western Suburbs, Pune and Nashik are also getting cases. Western suburbs are having malnutrition problem as per data. The reasons for malnutrition in urban and rural areas may be different as per geographical conditions. This initiative in Chembur and Dharavi is a positive step towards early detection, prevention, and awareness. By combining government support with corporate responsibility, we can create sustainable change that uplifts families and strengthens the overall health of our society", said Dr. Deepak Sawant, Chairman Malnutrition Eradication Task Force, Maharashtra & Former Health Minister of Maharashtra who has been actively involved in this initiative.
Aligned with its broader mission—to provide health through food to as many people as possible - Danone remains committed to making health accessible to every child across the country, leaving no child behind.
About Danone
Danone is a leading multi-local food and beverage company building on health-focused and fast-growing categories in 3 businesses: essential dairy & plant-based products, waters and specialized nutrition. With its 'One Planet. One Health' frame of action, which considers the health of people and the planet as intimately interconnected, Danone aims to inspire healthier and more sustainable eating and drinking practices. In India, Danone started its nutrition business in 2012 through the acquisition of the nutrition portfolio from Wockhardt group. Danone India embodies a holistic approach offering a full range of products across life stages under recognized brands like Aptamil, AptaGrow, Neocate, Protinex, Dexolac, Dexogrow and Nusobee.
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