India is facing the brunt of the worst water crisis ever and the further decreasing levels of surface and groundwater is alarming. According to a report by Niti Aayog, approx 200,000 Indians lose their lives every year due to an inadequate supply of water or by drinking contaminated water. As India’s population is heading to 1.7 Billion by 2050, the country is struggling hard to provide clean and safe water to its populace.
With the growing concerns of safe drinking water and
water unavailability especially in rural areas, there is no dearth of
challenges faced by people in maintaining personal hygiene, which is further
giving rise to many health issues. The current situation demands innovative
technologies and products that could help people maintain personal hygiene,
without bearing the pressure of water availability and putting further burden
on the existing water bodies.
One such new-age innovation is Waterless technology: Waterless
personal hygiene solutions made by Clensta for people who have to compromise on
their personal hygiene and health due to the unavailability of water or
restricted mobility. Through their innovative “Waterless” healthcare products –
Waterless body bath (Comprehensive Body Hygiene Solution) and Waterless Shampoo
(Optimum Head Hygiene Solution), Dr. Puneet Gupta – Clensta CEO & Founder,
an IIM C alumnus is making personal hygiene accessible to everyone. The
differentiating factor is the “Waterless” technology, wherein one can rinse off
without the use of water. These products make use of a simple formula, which is
free of alcohol, SLS, paraben, gluten and any other harmful ingredients;
removes dirt, oil and grease, thus providing a complete bathing experience.
Clensta’s products are primarily targeted to address
the needs of people facing water challenges; for patients being treated in
hospitals who are unable to get up from their beds, but need to maintain good
hygiene, and also for the armed forces who are deployed in water-scarce areas
or extremely cold temperatures like operational forces, submarines and special
forces. To maintain the hygiene of the patients in hospitals, mere sponging is
not enough. With these products, the patients can maintain high level of
cleanliness and feel fresh by shampooing and bathing without water. Also,
Waterless bathing products are very helpful for long distance travellers and
trekkers who may not get water everywhere at every point.
With products being widely used in different sectors
by organisations like AIIMS, Indian Defence, Metro Hospitals, SKKM and more,
Clensta plans to enter B2C market and expand its footprint across India; provide
a fresh and hygienic bathing experience to people without the use of water.
The Waterless products would come in handy in
extremely cold climates and minus degree temperatures, where water is either
iced or unavailable for direct use. People can maintain their personal hygiene
and keep themselves clean by using it.
Established with the intent of providing innovative
solutions to everyday problems, Clensta has always kept an eye on the future
with the aim to develop environment-compassionate products, which contribute to
a better world.