TVS Motor Company, a reputed manufacturer of two-wheelers and three-wheelers, today celebrated 25 years of its iconic brand TVS Scooty, with the introduction of two new colors – Revving Red and Glittering Gold for TVS Scooty Pep+.
TVS Scooty, is an iconic Indian automotive
brand. The scooter has been a fun experience for 25 years, a
significant milestone which has been made possible by its attractive range
of products along with an unwavering focus on quality and target group
– the young Indian woman. This consumer connect has made TVS Scooty,
synonymous with female mobility in India. The evolution of its
consumer has been matched by TVS Scooty, every step of the way. Today,
the brand has two solid products under its umbrella – TVS Scooty Pep+, India’s
most economical scooter offering with best total cost of ownership, and TVS
Most women drivers on the road today, not
limited to two-wheelers, had their first taste of independence
astride the TVS Scooty. To ensure this phenomenon of personal
mobility spread far and wide, TVS Scooty, initiated “Women on Wheels” –
India’s first two-wheeler Rider Training Institute for women. Over
the years, this journey of staying relevant has also been backed by
multiple innovations from TVS Scooty like the introduction of India’s
first mass customisation program “99 colours”, or celebratory special series
like the Wimbledon edition. TVS Scooty has also earned its place in the record
books with TVS Zest 110 becoming the first 110cc scooter to scale
the highest motorable road in the world, Khardung La, (India Book of Records) leading to one of
the most loved social media and experiential campaign – Himalayan
Highs. Over the last three years, this campaign has further built on the
popular brand franchise while creating brand advocates.
The TVS Scooty has always stayed true to its consumption of the New Age Indian women making their every ride Comfortable, Affordable, Safe and Fun.
Commenting on this occasion, Mr.
Aniruddha Haldar, Vice President (Marketing) – Commuter Motorcycles, Scooters
& Corporate Brand, TVS Motor Company, said, ” TVS
Scooty Pep+, is much more than just India’s No. 1 economical scooter catering to
over 4.5 million customers. In its journey of 25 years, it has always evolved
to stay relevant to its purpose of being the most viable mobility option for
the New Age Indian women, making their commute affordable, comfortable, safe
and fun. A TVS Scooty is passed down in the family and seldom resold, this is a
measure of love that the brand has enjoyed. We are humbled and grateful to the
generations of proud TVS Scooty owners, who built this brand to its iconic
status, and made it synonymous with female mobility in India.”
TVS Scooty now comes equipped with Synchronized
Braking Technology (SBT) across the range. The new edition of TVS
Scooty Pep+ sports a special 25th year-anniversary edition logo
along with new graphics to mark the milestone.
TVS Scooty comes in 2 major variants:
TVS Scooty PEP+ Powered by an 87.8 cc, air-cooled single cylinder Ecothrust
engine that develops 4.9 PS of power and 5.8 Nm of torque, the Ecothrust engine
ensures long-lasting, trouble-free and comfortable rides to consumers. With
best-in-class ground reachability and a telescopic suspension that makes bumpy
rides comfortable, TVS Scooty Pep+ promises an ultimate peppy comfort
ride. TVS Scooty Pep+ is equipped with smart features like mobile
charger socket, side stand alarm, under-seat storage hooks, DRLs, an open glove
box and TVS’s patented ‘Eazy’ Stand technology, which reduces the
effort to put the vehicle on the centre stand by 30%.
TVS Zest 110 is powered by a single
cylinder, four-stroke, air-cooled 109.7cc CVTI engine and a top-notch overall
ride handling. Targeted at the New-age Indian Woman of today, the TVS Zest 110
stands true to the DNA of a scooter, while maintaining a fun look, coupled with
vibrant colours, elegant design and a remarkable initial pick up of 0 – 60 kmph
in mere 11.1 seconds. TVS Zest 110 holds the record for being the first scooter
to reach the highest motorable road at Khardung La.
Apart from the new colours, TVS
Scooty Pep+ comes in a range of 5 colour themes grouped under three sets. The
Starlet Series is available in Frosted Black and Vivacious Purple. The EcoSmart
Series includes Nero Blue and Nero Brown themes while the Babelicious series is
available in Princess Pink shade.
Priced at Rs. 41,560, TVS Scooty Pep+ is available across TVS Motor Company
dealership in the country.