Gurugram, Haryana; May 16, 2024 - India's increasing interest in SUVs is a trend that cannot be ignored with more car buyers opting for these larger than life cars than ever before. Recognising this shift, CARS24, India’s leading AutoTech company, has today announced the launch of the country's first exclusive hubs for pre-owned SUVs. These facilities, currently live in Bengaluru and Gurugram, have been designed to cater specifically to the distinct needs and preferences of SUV enthusiasts. This new initiative reflects CARS24’s deep understanding of evolving consumer preferences and its commitment to continuously adapt to the dynamic demands of the market.
The demand for feature-rich SUVs has dramatically increased, with market share jumping from 30% in FY19 to 59% in H1 FY24 according to industry reports. This growth is fueled by a broader range of options at various price points, meeting the ever-evolving needs of modern consumers. As the SUV craze continues, even the pre-owned market is catching up, showing a steady increase since FY21. With car owners upgrading more frequently, a fresh wave of sought-after SUV models is entering the used car market. CARS24's exclusive SUV-only hubs are perfectly timed to harness this trend, providing a top-tier selection and access to more than 200 cars at each hub ensuring a premium experience for SUV enthusiasts.
At CARS24 SUV Hubs, customers can choose from a variety of brands, makes, models that suit their style and power preferences and is not heavy on their pockets. Some of the most popular in demand models standing at the hubs include Scorpio N, Tata Harrier, MG Hector, Mahindra Thar, Toyota Fortuner, Skoda Kushaq, Jeep Compass, Hyundai Creta, Hyundai Venue. Kia Sonet and Seltos to name a few.
“Understanding and adapting to the evolving preferences of our customers is at the heart of what we do. By launching these SUV-only hubs, we are enhancing our ability to meet the specialised needs of SUV lovers and providing them with a platform that understands and appreciates the uniqueness of their choice.” said Gajendra Jangid, Co-Founder and CMO, CARS24
The hubs also provide personalised financing solutions and special exchange offers, along with transparent pricing, to make transitioning to SUV ownership seamless. Customers can also take advantage of instant loan approvals, ensuring a fast and hassle-free purchase process. Each customer receives individualised assistance and comprehensive after-sales support.
The new SUV-only hubs in Bengaluru and Gurugram are now operational, ready to serve the growing market with a focus on quality, satisfaction, and an unparalleled buying experience.
Customers can find the hubs at :
Bengaluru:
● Garuda Mall, Ashok Nagar, Bengaluru
● Gt world Mall, Cholourpalya, Bengaluru
Gurugram:
● Shop 46, Spaze Platinum Tower, Sector 47, Gurugram
Given the surge in demand for SUVs in tier 2 and tier 3 cities, CARS24 plans on expanding the SUV hub experience to more cities in India in the next few months to not only meet but also exceed the expectations of SUV enthusiasts pan India. CARS24 is currently present in more than 180 cities in India.
