With the devastating second Covid wave testing the country’s healthcare to its limits, Bikano, India’s foremost snacks brand has pitched in with its contribution to the ongoing battle against the pandemic. Displaying its public spiritedness and devotion to a higher cause, the company has recently donated Rs 22 lakh for Prime Minister Cares Fund.
“The first wave of Covid was challenging enough. Now the second wave with all its ferocity has come upon us most unexpectedly impacting us Indians like never before. And Bikano has always stood for what counts for the greater good. As a company with a conscience, we aim at not only winning the hearts and minds of our patrons and food lovers; we are sincerely looking forward to giving back to the wider society where we belong to. And what better than pitching in for a cause which has affected nearly every one of us in some ways or the other,” said Mr. Manish Aggarwal, Director, Bikano.
“Even as the authorities are doing everything in their power to stem the tide of destruction and death unleashed by the second wave, like everyone else, the Bikano family too has been jolted. We all remember that PM Cares Fund had been set up with the purpose of fighting a public health emergency of this magnitude. And so when the government is doing so much to make things better in the face of such a formidable public health challenge, how could we stay behind and remain passive onlookers. It was our bounden duty to come forward and make our small contribution count,” further said Mr Aggarwal.
The company has remained relatively unscathed from the economic headwinds coming on account of Covid-19 even during the second wave. In fact, only recently, Bikano launched as many as seven products on a single day nationally which was soon followed by separate launches in cities in Punjab and northern Hindi speaking markets of UP and Uttarakhand, demonstrating its brand strength and performance.
Established back in 1950, Bikano is one of the foremost packaged snacks brands in the country. Tapping traditionally rich Indian culinary heritage and by way of its unique and signature offerings, it has come to occupy a permanent presence among consumers. What began as “Bikaner Namkeen Bhandar”, a modest tuck shop in Chandni Chowk, has turned into a massive sweet and savouries brand. Today, it has presence in over 35 countries including the UK, USA, Canada, Australia, New Zealand, Asia, Middle East, Africa and the Indian sub-continent. Within the country too, through a well-established distribution network, it maintains its presence at Retail, Modern trade, National and International Stores, Airports, Railways, Government Stores, Military and Police Canteens and Institutions.
Today, Bikano boasts of 5 major production facilities across New Delhi, Greater Noida, and Rai. Deploying technology to the fullest, Bikano products is packed under ambient conditions through an application called MAP (Modified Atmosphere Packaging). Bikano has been awarded ISO 9001:2000 by UL India Ltd while also being recognized as an HACCP and SQF 2000 CM-certified organization. Its quality standards are also in accord with the FDA’s as well as Australia’s and New Zealand’s regulations.