Baseus, China’s No 1 digital accessory brand enters India
the India market with its entire range of accessories. The company has entered into an exclusive strategic partnership with Teleecare Network India Pvt. Ltd. (An Optiemus Group Company) as its distribution and marketing partner in India.
Products launched in India
- TWS EarPods
- @Rs. 4499/-
- Dual Wireless Flash Charger@ Rs5499/-
- Digital Display Powerstation with 30000mAH@Rs6,999/-
- Alexa enabled Wireless Sports Earphones @Rs. 3999/-
The wide range of innovative accessories launched include TWS Earpods, Smart 2-in-1 Dual Wireless Charger, Digital Display Power station – 30000mAH and Alexa enabled S17 Pro Wireless Sports Earphones. The products are aimed primarily at the youth and tech enthusiasts in India.
Speaking at the launch in India, Ms. Vivian Wang, General Manager,Baseus said“India is an important market for Baseus and we are looking at it aggressively. While we focus on online and offline channels, we aim to disrupt the market and set new benchmarks with our designs and value for money accessories range. Baseus products are driven by aesthetics, design and quality. Our TG which includes all genres including travelers, tech geeks, fitness freaks etcwill identify us as a brand which appeals to their own sense of style and fashion. We are confident our exclusive partner, Teleecare Network India will help further our objectives in this market.”
Commenting on the launch, Mr. Deepesh Gupta,CEO, Teleecare Network India Pvt Ltd said,“We are excited to introduce exclusive Baseus product categories in India and are committed to the brand vision and values. With our strong distribution network, marketing know-how and after -sales network we aim to provide a seamless purchase and after experience to our customers in India”
Currently the Mobile accessory market in India is majorly un-organized, however with a global leader like Baseus entering in the market, the brand aspires to capture at least 5-7% share of the organized market by 2020end, driven by its unique product line, aggressive marketing outreach and excellent after-sales support for seamless customer experience.
Apart from flagship products, the brand brings an extensive range of products in home and car accessories segment. Some products are curated with disruptive technology and are distinctive in their style, like smart hubs, docking stations, travel chargers, mounted phone chargers, car airpurifiers, and smart home lamps among others.
Baseus- which means Based on User is China’s No. 1 mobile accessory brand and globally No. 3 in its price segment positioning. Baseus was founded by Mr. Cu (CEO) in 2011 under Shenzhen Times Innovation Co. Ltd that integrates extensive Research and Development, design and production. Based out of China, it didn’t take long for the brand to become number 1 and command the majority market share in the segment. With the best of the product portfolio which are designed in detail with the best of the material, a global acceptance was inevitable. Baseus has over 600 stores across 180 countries. Baseus besides this also has 100 Flagship stores, which is expected to expand till 400 stores by the end of this financial year globally
Teleecare Network India Pvt. Ltd.
Teleecare Network India Pvt. Ltd. has pioneered in the space of distribution and marketing and has launched many successful brands over the last decade. In the last 15 years, Teleecare Network has risen to new heights with the relations it maintains with the distribution network pan India and marketing proficiency which has been improvised based on the current market needs. Teleecare has had experience of distributing a lot of tier 1 mobile brands in India in the past and today distributes and markets in-house brands from Mobile handsets to mobile accessories at different price points. The horizon of Teleecare Network is expected to expand to lifestyle accessories, gaming and product innovations that would further strengthen their market footprint.