Bajaj Allianz Life, one of India’s leading private life insurers, has strengthened its digital outreach by offering its website in Hindi, making insurance information more accessible to a wider audience. The Hindi interface is available across both web and mobile platforms, enabling customers and prospects to easily explore information about the company, its products, services, and the claim settlement process in their preferred language.
With the rapid growth of internet users in regional languages, Hindi continues to dominate vernacular content consumption online in India. Recognizing this shift, Bajaj Allianz Life has taken a significant step toward enhancing customer experience by enabling users to access insurance-related information in a language they are most comfortable with.
Commenting on the initiative, Chandramohan Mehra, Chief Marketing Officer at Bajaj Allianz Life, said that the number of Indian-language internet users is growing significantly faster than English-language users, and Hindi alone accounts for a substantial share of vernacular online usage and search. He noted that enabling vernacular access helps simplify the process of researching and understanding life insurance products online, making it easier for customers to make informed decisions.
The Bajaj Allianz Life website is built on Adobe Experience Manager, a widely used content management platform that enables seamless digital experiences and efficient website management across devices.
