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Business

Axis Bank and Vistara strengthen partnership to launch a co-branded forex card

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Last updated: Oct 06, 2020, 11:22 IST
By Ankur Sharma
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Axis Bank and Vistara strengthen partnership to launch a co-branded forex card
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Axis Bank, India’s third largest private sector bank, strengthens its partnership with Vistara, India’s finest full-service carrier, as they launch a co-branded forex card – ‘Axis Bank Club Vistara Forex Card’. This is also the first-ever collaboration by a bank and an Indian airline for a co-branded forex card. Designed to cater to the needs of international travelers, the card offers unique features and exciting benefits such as the option of loading up to 16 currencies on a single card, locked-in exchange rates and accruing 3 CV Points on every USD 5 (or equivalent value) spent. Customers also get awarded 500 CV Points as a Welcome Bonus on signing up.

The card proposition offers a complimentary Base membership to Club Vistara, India’s fastest rewarding frequent flyer program. The earned Club Vistara Points can be redeemed for Award Flights starting at 2000 CV Points and Upgrade Awards starting at 500 CV Points. The card will empower customers to travel cashless and hassle-free to international destinations, while also earning Club Vistara Points on their spends.

Speaking on the launch, Mr. Ravi Narayanan, President & Head Branch Banking, Retail Liabilities & Products, Axis Bank, said, “As a leader in the Forex cards business, we view our product as an integral part of the travel experience, and are constantly innovating to enhance value for our customers. In this endeavor, we are happy to collaborate with Vistara to launch the ‘Axis Bank Club Vistara Forex Card’, aimed at providing the Indian globetrotter a host of privileges with a truly rewarding experience. One can shop and dine globally without worrying about high exchange rates and transaction charges, and also earn Club Vistara Points on the same. We are confident that this forex card with a host of benefits will be a valuable addition to our growing portfolio of products and an attractive proposition for customers.”

Vistara’s Chief Commercial Officer, Mr. Vinod Kannan said, “At Vistara, we are committed to offering a seamless and holistic travel experience to our customers through constantly enhancing our value proposition. We are delighted about strengthening our strategic partnership with Axis Bank which enables our customers to travel cashless and totally stress-free. We are also proud to be the first Indian airline to offer a co-branded forex card. It is also in line with our broader strategy of forging more partnerships with like-minded brands to offer maximum choice and convenience to our customers.”

The reward structure of this card is designed to offer flexibility & safety to the customer. Customers can choose to retain balance on the card, convert it to another currency for their next holiday or encash the amount. Additionally, the card provides emergency assistance services from TripAssist, thereby providing both flexibility and safety. With Axis Bank Club Vistara Forex Card, customers can travel, dine, shop and explore to make their international trip even more rewarding.

Club Vistara is India’s fastest-rewarding frequent flyer program that offers four tiers of membership – CV Base, CV Silver, CV Gold, and CV Platinum. At present, Club Vistara members can earn and redeem CV Points when travelling on other partner airlines such as Singapore Airlines, Japan Airlines, Silk Air and United Airlines.

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