Mumbai, 19 June 2026 – Ahead of Beautyverse 2026, Amazon India unveiled a landmark spotlight 180-minute activation at Mumbai's iconic Bandra-Worli Sea Link, transforming one of the city's most iconic landmarks into a striking visual celebration of beauty,creativity and culture. Scheduled to illuminate the Sea Link on the evening of 19 June, the large-scale projection marks the official countdown to Beautyverse 2026 taking place on 20th June.
Mumbai’s iconic Worli Sea Link was illuminated with a large-scale Amazon Beautyverse projection, marking the lead-up to Amazon’s flagship beauty event. The striking installation lit up the city skyline, drawing attention to the upcoming celebration of beauty.
Featuring vibrant visuals inspired by the world of beauty, the projection transforms the Sea Link into an immersive storytelling canvas, prominently showcasing Beautyverse. The activation features a series of larger-than-life visuals including creative elementssuch as lipsticks and makeup brushes, creating a memorable city-wide moment for commuters, residents and visitors alike. Designed as more than a visual spectacle, the activation reflects Amazon's vision of beauty discovery as a cultural experience rather thansimply a retail one. By taking Beautyverse beyond the event venue and into the heart of Mumbai, Amazon aims to create a shared moment that celebrates self-expression, creativity and the evolving beauty landscape in India.
This activation serves as a powerful prelude to Beautyverse 2026, Amazon Beauty's flagship event that will bring together 70 leading beauty brands, more than 600 creators including Parul Gulati, Mrunu Panchal and Sushant Divgikar and renowned celebrities suchas Sonakshi Sinha, Ananya Panday, Karisma Kapoor, Sameera Reddy, Jacqueline Fernandez, Maheep Kapoor, Mira Kapoor and Shilpa Shetty. The event will also welcome media, Prime members and beauty enthusiasts, creating a vibrant platform for discovery, inspirationand engagement. Through this landmark projection, Amazon continues to reimagine beauty discovery by creating immersive experiences that connect customers with the latest trends, brands and innovations both online and offline.
About Amazon Beautyverse 2026
Amazon Beauty's flagship offline event combines immersive experiences with creator-led discovery, bringing beauty exploration beyond the screen. Timed around major shopping moments such as Prime Day and The Beauty Sale, this invite-only destination for media,top creators, celebrities, Amazon employees and select Prime members features curated beauty brand showcases, new launches, hands-on beauty workshops, personalized diagnostics, expert-led discussions and interactive experiences designed to inspire and inform.Now in its third edition, Beautyverse creates a unique platform where attendees can discover emerging beauty trends, engage with leading brands and experience the future of beauty while creators produce high-impact content that drives inspiration and discoveryacross audiences.
