As part of its strategic partnership with ZEE5, Bharti Airtel has introduced two new prepaid propositions aimed at enhancing digital entertainment for its mobile customers in India.
Rs 289 Prepaid Bundle:
Offers Unlimited Calling, 1.5 GB/day data, 100 SMS/day, and full access to ZEE5 Premium.
Validity: 28 days.
Also includes Airtel Xstream and Wynk Music access under Airtel Thanks benefits.
Rs 79 Top-Up Plan:
Provides 30-day ZEE5 Premium access.
Available via the Airtel Thanks app under the Digital Store section.
These offerings are available on the Airtel Thanks app, airtel.in, and Airtel retail outlets across India.
Airtel CMO Shashwat Sharma emphasized the convenience of bundling content access with mobile plans, especially given the surge in video consumption on smartphones.
ZEE5 VP Manpreet Bumrah highlighted the partnership’s role in broadening access to multilingual, on-demand content across India.