Aditya Birla Health Insurance Co. Limited. (ABHICL), the health insurance subsidiary of Aditya Birla Capital Limited (ABCL), a significant non-bank financial services’ conglomerate, today announced its new bancassurance partnership with Axis Bank, India’s third largest private sector Bank. Through this partnership, ABHICL will now offer holistic health insurance solutions to the Bank’s customers across the nation.
This tie-up will provide ABHICL a platform for reaching out to the Bank’s existing and new customers through physical and digital channels and enable them to experience ‘proactive care’ through its industry first initiatives such as HealthReturnsTM, Chronic Management Program, etc.
Speaking on the announcement Mr. Mayank Bathwal, CEO, Aditya Birla Health Insurance Co, Ltd. said, “We are delighted to have Axis Bank, one of the most trusted brands in the banking sector, as our 10th bancassurance partner. This collaboration is a step further towards strengthening our distribution reach and offering significant health protection solutions to Axis Bank customers. Through Axis Bank’s robust presence across the country, we aim to further increase health insurance penetration in India.’’
He further added, “Aditya Birla Health Insurance is acknowledged for product innovation, customer engagement, and technology advancements. Our focus is to provide need-based health insurance solutions and sustain the trust of our customers.”
Mr. Pralay Mondal, Group Executive and Head Retail Banking, Axis Bank said, “As part of our consistent endeavor to provide holistic solutions, the Bank is excited to partner with Aditya Birla Health Insurance Co. Limited and thereby offer innovative health insurance solutions to all our valued Metro, Urban and Rural customers. Through this partnership, we are expanding our existing bouquet of offerings and putting forth a compelling proposition for our customers.’’
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