As political parties gear up for a high-octane assembly election in West Bengal this year, ABP Ananda is all set to keep its viewers apprised & engaged with six editions of ‘Mahajuddho’ from February 2021 to April 2021. The first edition of the same will be commencing today.
Mahajuddho 2021 is a political debate show which will host various eminent politicians from different political parties to discuss and reflect upon national & local issues of importance. Through this show, ABP Ananda aims to bring the most pressing discourses of the state to public scrutiny – offering a platform to leaders to put forth their voice and establish a connection with the local citizens.
Owing to the popularity of the channel in West Bengal, ABP Ananda has roped in a clutch of top sponsors for this debate show. The first edition of Mahajuddho 2021 is presented by: Wild Stone Deo, Santra Publications, ABP Weddings dot com, RICE Education, and Berger Paints and Powered By: Nanighar, Super Shakti TMT Bar, and D.K. Basak Jewellers.
Hosted by popular Bengali news anchor, Mr. Suman De, the first edition of the debate show will host distinguished dignitaries such as Debolina Dutta, Badshah Moitra, Rahul Banerjee, Tilottama Majumdar, Saayoni Ghosh, Soham Chakraborty, Rimjhim Mitra and Dr.Kunal Sarkar.
What’s more is that, the channel’s top-notch coverage on all key events of the state has strengthened its position as a market leader in West Bengal. At 50 mn Reach, ABP Ananda has reached 90% of all Bengali TV viewing households. [Source: BARC; TG: 2+; Mkt : West Bengal; Period: Wk 12-34’20, Cum Reach (in Cr)]. This show, therefore, will surely add value to ABP Ananda’s comprehensive content portfolio.
On this show, Mr. Avinash Pandey, CEO, ABP Network said, “ABP Ananda has been a leading news channel in West Bengal since more than a decade. Our focus on unique formats, action-oriented journalism and objective reporting has cemented our leading position in the West Bengal market. One of our most interesting offerings, ‘Mahajuddho 2021’will therefore bring topmost leaders across the political spectrum to engage in a contest of ideas about key issues confronting the state of West Bengal. We hope the viewers will appreciate and enjoy the balanced exchange of opinions and continue to repose their faith in our news channel.”
ABP Ananda Mahajuddho 2021 will go on air at 7:00 PM on 11th February 2021.