Mumbai, 1st July 2026: Leading Content & Technology Powerhouse, Zee Entertainment Enterprises Ltd. (‘Z’), has further strengthened its sports portfolio by securing the exclusive broadcast and digital rights for the German Football League - Bundesliga in India for 5 years. The partnership marks yet another significant milestone in the Company’s ambition to build a robust football ecosystem in the Country, by bringing one of the world’s most competitive and widely followed football leaguesto millions of fans in India.
Beginning with the 2026-27 season, Bundesliga matches will be available exclusively on the Company’s digital platform – Zee 5 and Unite8 Sports television channels. Viewers across India will enjoycomprehensive coverage of live matches, highlights, and exclusive shoulder programming.
The partnership further reinforces the Company’s growing presence in global sports, following its strategic partnership inked with FIFA. The acquisition of Bundesliga rights significantly enhancesthe value proposition for Zee 5 subscribers, providing them access to one of Europe’s premier football leagues alongside a growing portfolio of premium global sporting content. With an
extensive reach and strong connect with audiences across the Country, ‘Z’ is uniquely positioned to accelerate the growth and popularity of Bundesliga in India. Commenting on the partnership,
Bavesh Janavlekar, Chief Business Officer – Unite8 Sports, Zee Entertainment Enterprises Ltd., said: “Bundesliga is one of the most exciting footballleagues in the world, renowned for its passionate fan culture, world-class clubs and commitment to developing young talent. Through this partnership, viewers will have the opportunity to watch some of the biggest stars in world football, including Harry Kane, Jamal Musiala, Michael Olise, Joshua Kimmich and many other top international talents who light up Bundesliga week after week, across the year. At ‘Z’, we remain committed to contributing towards the growth of football in India. Through thispartnership, we aim to create a meaningful and lasting impact by supporting grassroots development, strengthening pathways for young talent and enabling fans to actively participate in the growth journey of football in India. Together with Bundesliga, we willalso launch the ‘Z’ x Bundesliga Football Week, bringing grassroots football clinics and development programmes to young aspiring footballers across India, while providing access to world-class coaching expertise and international best practices.”
