Univest, a leading wealth-tech platform providing stock market research and trade recommendations through its SEBI-registered RA across equities, futures, options, and commodities, has officially launched Univest Broking, offering DEMAT account services. This move transforms Univest from an advisory-driven platform into a fully integrated trading ecosystem, allowing users not only to access SEBI-registered trade recommendations but also to execute them seamlessly—without switching between multiple apps. This launch strengthens Univest's position as a research-driven investment platform, integrating advisory and trading into a single ecosystem.
Since its inception, Univest has focused on empowering retail investors by solving key market challenges—helping users discover high-potential trades, set auto-exit triggers, and minimize execution delays. With the launch of its brokerage service, Univest is now closing the loop, ensuring that investors can act on expert recommendations instantly, improving execution efficiency, and reducing slippage. By offering a one-stop trading experience, Univest Broking aims to enhance efficiency, reduce execution losses, and simplify wealth creation for its rapidly growing user base. Univest is redefining the competitive brokerage space with its research-first, full-stack broking service—its key differentiator as it takes on apps like Zerodha and Groww.
Early Success & Adoption
Data from the pilot rollout, launched for Univest's power users, showed that the average number of executed trades per user was around 8–9 per day, substantially higher than the industry benchmark. This was due to the platform's seamless process, enabling traders to convert underperforming investments into profitable ones more efficiently. As a result, 82% of users adopted the brokerage service, indicating strong demand for an integrated research and execution experience.
The new brokerage service is available within the Univest app, eliminating the need for users to switch between platforms for research and execution.
"Univest has always been focused on empowering retail traders. With this launch, we go beyond just providing research recommendations—we are now ensuring seamless execution, enabling investors to act on insights instantly. In a crowded brokerage market, our vision is clear: to build a trusted financial partner that not only facilitates transactions but also empowers users to grow generational wealth with confidence," said Pranit Arora, Founder & CEO of Univest.
Bridging the Gap Between Advisory & Execution
Founded in 2022 by Pranit Arora, Avneet Dhamija, and Vikash Agrawal, Univest was built with a mission to democratize wealth creation. The platform initially focused on solving critical pain points for retail investors—providing real-time entry and exit signals, SEBI-registered analyst recommendations, and AI-powered Buy-Sell-Hold insights on users' existing DEMAT holdings, all within a simplified, research-driven experience.
With the launch of Univest Broking, users can now:
✅ Open a free DEMAT account and start trading seamlessly.
✅ Execute trades directly within the app without switching platforms.
✅ Automate trade tracking for entry ranges, expiry prices, and risk management.
During the pilot phase, the brokerage service received overwhelming adoption, with users executing significantly more trades than industry benchmarks. This strong traction highlights the platform's potential to disrupt traditional brokerage models by offering a research-first trading experience.
Recent Funding & Future Plans
In December 2024, Univest raised $13.3 million in Series A funding, led by Bertelsmann Investments and Innoven Capital, to scale operations and enhance its offerings. With over 4 million registered users, the company aims to reach 10 million investors by 2026 while growing its annual revenue from ₹100 crore to ₹1000 crore.
As Univest Broking rolls out to a wider audience, the company remains committed to building a comprehensive, research-backed financial ecosystem that empowers investors to make smarter, more profitable decisions.
