.jpg)
According to Agoda’s 2025 Sustainable Travel Survey, India ranks as the second most sustainability-conscious travel market in Asia. Over 82% of Indian travelers are incorporating sustainability into their 2025 travel plans, surpassing the Asian average of 68%.
The survey, conducted among 6,000 respondents across 11 Asian markets, highlights the growing emphasis on authentic and purposeful tourism, as well as off-peak travel as key trends shaping sustainable travel in Asia.
Personal Values Drive Sustainable Choices
Indian travelers are prioritizing community impact and meaningful experiences in their travel decisions. The survey revealed:
- 24% of respondents cited personal values and beliefs as the primary motivation for choosing sustainable travel.
- 21% seek authentic and purposeful tourism, emphasizing experiences that benefit both travelers and local communities.
This shift underscores a rising preference for enriching, responsible travel experiences among Indian tourists.
Conscious Travel Gains Momentum Among Indians
Indian travelers are actively adopting eco-friendly travel habits, including:
- 21% prefer traveling during off-peak seasons to reduce overcrowding.
- 16% choose sustainability-certified accommodations for their stays.
- 16% opt for public transport, walking, or biking instead of driving.
- 16% carry reusable items, such as water bottles, to minimize waste.
Agoda’s Commitment to Sustainable Travel
Krishna Rathi, Senior Country Director, India Subcontinent and MEA at Agoda, stated:
"It's great to see Indian travelers wanting to leave a positive impact, and Agoda is here to support their journey. Agoda's Eco Deals program is designed to empower even more travelers to consider sustainability when planning their next trip. For every booking made on partnering properties in the program, Agoda donates one US dollar to local conservation projects. Travelers get to enjoy great savings while also helping to preserve the beauty and authenticity of the destinations they love for future generations."
Since the launch of the 2025 edition, Agoda’s Eco Deals program has provided travelers with discounts of up to 15% on partner hotels across 10 Asian markets.
