Surya Roshni, one of India’s most respected and trusted brands for Lighting, Fans, Home Appliances, Steel Pipes, and PVC pipes, has been using its experience, technology and innovation to make its consumers’ life simpler & healthier. Riding on its principle, ‘Keeping our ears to the ground’, the brand recently made an attempt to understand the challenges faced by major strata of the society.
The study concluded the need of ‘bright and more light’ amongst all age groups, be it youngsters doing artisan or any precision work, senior citizens who need more light to read and do their daily chores or anyone doing fine work like cutting onions, knitting, non stop reading, etc.
The entire spectrum needs high quality and sufficient functional lighting which, Surya recognizes and attempts to fill in the requirement. The company recently introduced its wide range of high wattage Battens with the ‘Metallica’ series.
The product ranges from 20 to 60 w. The range is multi-purpose that can be used in domestic or commercial decoratives. The range is designed keeping in view its aesthetics as well as eye safety, resulting in appropriate brightness levels required for varied applications across all age groups.
Speaking on the occasion Mr. Jitendra Agrawal, CEO – Lighting & Consumer Durables, Surya Roshni said “At Surya, our efforts are consistently for a progressive and a healthy society. Our focus has always been to fill the everyday lives of our consumers with quality and innovation, in an environmentally sustainable way. Basis our recent research, since all age groups need “bright and more light” to function properly, Surya is very happy to launch High wattage LED Battens, which offer higher lighting, are energy efficient and good looking at the same time.”
About Surya Roshni Limited Since its inception in 1973, Surya Roshni has transformed into an organization that has developed its Lighting & Consumer Durables business and built a stronghold in the Steel Pipes & Strips business. The company started with manufacturing of steel tubes in 1973, it then diversified by foraying into Lighting in 1984, PVC pipes in 2010 and into Consumer Durables like Fans and Home Appliances in 2014-15.
The Steel Pipes & Strips business manufactures a wide range of products and is the largest manufacturer of GI pipes in India and is the largest Exporter of ERW Pipes. The business has further strengthened with set-up of 3LPE Coating facility unit in 2018 (mainly to Oil & Gas and CGD sector), whereas being one of the largest Lighting Companies in India, the Lighting business manufactures an array of conventional to modern LED lighting. The Consumer Durable business offers a variety of Fans and Home Appliances. ‘Surya’ Brand and ‘Prakash Surya’ have a strong presence of more than four decades in India. It enjoys strong Pan India presence with extensive dealer network in both of its businesses i.e. Steel Pipes & Strips and Lighting & Consumer Durables.