Sparx, the most trusted brand among Indian youth, has launched its product range for Spring Summer Collection 2024. The new range exudes stylish design and seamlessly blends functionality with fashion.
Sparx's new collection redefines fashion, style, and comfort with lightweight sandals made from sweat-wicking fabrics. Featuring adjustable fits, the new range support users of all genders and ages in their daily activities. The collection also offers a range of ultra-comfortable and trendy slippers. The digital campaign featuring the tagline "Sparx It's In Me" has already been launched across various platforms to bolster the company's marketing efforts.
Speaking on the launch, Mr. Gaurav Dua, Executive Director, Relaxo Footwear Ltd., said, "We're thrilled to unveil our new Spring Summer Collection, designed to meet the demands for stylish yet comfortable footwear. Made from lightweight, moisture-wicking materials featuring customizable fits, the versatile designs of the new range are ideal for both casual outings and daily activities. We are committed to providing an exceptional customer experience, and we believe this new collection will become the top choice for those seeking both elegance and practicality this season."
About Sparx: Sparx is one of the most trusted brand among the Indian youth. The stylish and sporty range of Sports shoes, sandals & flip-flop's is for people who like to live their life on-the-edge... have a dare-devil spirit and do things differently that sets them apart from the rest. Action king – Akshay Kumar, who effortlessly reflects the brand's promise of fitness with style, endorses Sparx.
About Relaxo: Incorporated in 1984, Relaxo is the largest footwear manufacturer in India, serving the nation since four decades, and is ranked among the top 500 Most Valuable Companies. A Fortune 500 (India) company, synonymous with quality products & affordable prices, it manufactures slippers, sandals and sports & casual shoes.
Its most popular brands – Relaxo, Sparx, Flite & Bahamas are each a leader in their space. Relaxo, an iconic brand synonymous with rubber slippers, is the most versatile footwear for all segments of society while Flite is a popular range of fashionable and semi- formal slippers. Sparx reflects the attitude, style, dynamism and spirit of young India and offers sports shoes, sandals & slippers and the colourful range of Bahamas casual flip-flops exude the spirit of freedom, fun and modernity of youth. Having a pan India distribution footprint, Relaxo also operates a 400+ strong network of own retail outlets, with availability across major e commerce portals, large format stores and global markets.
