Somany Ceramics takes Zameen se Judey campaign to next level released multi lingual Brand Anthem for deeper connect with audience
Somany Ceramics Limited, an internationally acclaimed organization, specializing in ceramic tiles and allied products, is known to be a leader in design and innovation. Underlining its endeavor to provide exciting experiences the tile major has introduced SOMANY Brand Anthem ‘Zameen Se Judey Hum’ – which has been sung and performed by Indian Idol winners Pawandeep Rajan, Arunita Kanjilal & Shanmukha Priya”.
The SOMANY brand anthem is an extension of the SOMANY value proposition as a Tile manufacturer of the future which draws inspiration from its rich brand legacy of over 50 years. The song is inspired from the brand’ ethos of its customers ‘Zameen se Judey.
The ‘Anthem’ is being launched digitally across on Facebook, YouTube and Instagram. The combined marketing approach designed for the anthem leaves no stone unturned by targeting audience PAN India via Social media platforms.
The ‘Anthem’ has been developed with company’s advertising agency Law & Kenneth Saatchi & Saatchi (LKSS).