Samsung is celebrating the fourth anniversary of its iconic experience center, Samsung Opera House, which has become a hub of technology, art, and culture since it opened in 2018. Over its anniversary weekend, Samsung Opera House organized a captivating K-fiesta, a Korean-pop-themed cultural and music festival where hundreds of young K-pop fans from across schools and colleges in Bengaluru, including Samsung Members, grooved to K-pop songs by Indian K-pop bands. The young audience enjoyed K-pop concert screenings, movie screenings, dance performances, a cosplay competition, and an exquisite Korean cuisine workshop.
The event at Samsung Opera House had a mini flea market with stalls like K-merch, K-food, K-beauty, and Hanbok (traditional Korean clothes) trial stalls. The two-day event saw over 5,000 Samsung and K-pop fans visit the iconic experience center.
Team IndHangul, a community that runs a platform for K-pop and K-drama fans in India, in partnership with Samsung Opera House also organized a talent hunt competition “Put Your Sneakers On” with three categories – Team Dance, Solo Dance, and Vocals, and multiple games for K-pop fans. The two-day event was a not only celebration of Korean culture but also of Samsung Opera House, which has become more than just an experience center.
Samsung Opera House today is a hub where Gen-Z and millennials come together to connect, learn, and get inspired, facilitating an exchange of new and innovative ideas. In the last four years, Samsung Opera house has hosted over 600 events that include product launches, live music, OTT Movie Premier, cultural performances, fashion shows, gaming tournaments, stand-up acts, and Galaxy workshops.
It recently hosted an event with college students on Samsung’s CSR initiative Solve for Tomorrow, which is an education and innovation competition for youth. One can immerse themselves in the world of gaming, experience the powerful audio system at the Home theatre, live multi-device experience, and even get to pick up some culinary skills at the Chef’s kitchen workshops.