Rajendra and Ursula Joshi Food Industries Pvt. Limited (RUFIL) known for bring Swiss dairy technology and high quality standards in India launched a campaign this Mahashivratri # DoodhChadhayaKya. This campaign has been initiated with an intention to create awareness on the health benefits of consuming milk and dairy products amongst the kids, especially the ones who need it the most. Under the #DoodhChadhayaKya campaign, RUFIL pledges to offer 500 glasses of milk to the kids who are not getting atleast their one glass of milk daily.
Mr. Abhishek Joshi, Director, RUFIL said, “According to some recent studies it has been found that in India about 80% of the population is protein deficient, and majority of them are children. Lots of children miss on the intake of their one glass of milk daily. We at RUFIL decided to do our bit to change this, and we pledge to donate 500 glasses of milk, as part of our #DoodhChadhayaKya campaign. This is a small initiative through which we intend to inform people about the nutritional deficiency prevailing in India and encourage them to change this.”
Milk is extremely rich in nutrition value and taste. Milk is a good source of protein, calcium, iodine, potassium, phosphorus and Vitamin B2 and B12. Rufil ensures that its products are full of nutritive value and have zero adulteration. Rufil’s Quality Management System is certified by Swiss accreditation system which means the products made at RUFIL plant are 100% tested on all quality parameters. RUFIL has products like milk, curd, paneer, masala chaach, cow ghee in its portfolio with plans to add products like yogurt and ice cream soon.