As India gears up to celebrate the 71st Republic Day with usual pomp and grandeur, social media space is also witnessing a surge of patriotism. With Short video platforms making aggressive inroads in the Indian market, platforms such as VMate have become hotbed of activities for social celebrations.
Numerous VMate users are utilizing Jai Hind stickers and in-built app features to create scintillating videos, expressing their love for the nation. VMate #HappyRepublicDay is also trending on the platform. VMate has recently crossed over 50million MAU in India and was recognized among the top 5 breakout social media app category in 2019 by App Annie report.
Many creators dressed in army uniforms also made videos of their bike stunts trying to replicate the daredevilry of our Jawans, invoking nationalistic fervor for the crowd they performed for, and for the VMate users who watched and liked the video. Cumulative voices of these creators performing noticeable acts and stunts expressing their love for the nation further created an environment full of patriotism across social media.
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