All-rounder's potential swap with Rajasthan Royals tests retention rules, amid 30% endorsement inflation for stars.
Speculation around Ravindra Jadeja's future in the Chennai Super Kings intensifies ahead of the November 15 retention deadline, with Indian searches reaching 1,000. The 36-year-old's $20 million net worth, bolstered by 30 brand deals, positions him at the heart of a $18.5 billion league ecosystem.
Franchises face complex trade mechanics under 2025 rules, allowing three retentions plus right-to-match—potentially reshaping $500 million in player auctions. Jadeja's exit could slash CSK's brand value 10%, per valuations, while boosting rivals through his 150 IPL wickets.
Policy mandates cap salaries at 50% of purse, fostering depth: 40% of squads now feature uncapped talents, adding $100 million in youth investments. Consumer preferences drive 60% of revenues via merchandise, with Jadeja's jersey sales up 25% post-World Cup.
