PVR Cinemas, the largest and most premium film exhibition company in India, has recently launched a new digital campaign, There is something about PVR! The campaign launched as a part of PVR’s 25 year celebrations, profiles prominent celebrities and personalities from all walks of life, who understand what it takes to be great, appreciate value and are mesmerized by PVR. Over the course of this people’s campaign, more than 20 individuals have shared their experience with the brand.
The campaign emphasizes on the fact that it’s not just one great idea or thing that makes their PVR experience special. It’s in fact the sum total of many things – the finer details, the meticulous approach, the hospitable staff, the passion, the resilience and the perpetual innovations.
Through this campaign, PVR Ltd. reiterates its focus as a customer-centric brand with eminent people sharing their candid views on their experience at PVR Cinemas. The campaign has received immense love and appreciation from renowned personalities like Tarun Khiwal (Ace Photographer), Sanjeev Vashishta (MD & CEO – Pathkind), Kaveree Bamzai (Journalist), Nithya Shanti (Spiritual Teacher, Writer), Ankur Warikoo (Internet Entrepreneur), Palki Sharma (News Anchor), Jay Kotak (Chief Ninja – Kotak 811), Saby Gorai (Celebrity Chef), Diksha Grover (Film Director), C K Kumaravel (CEO & Co-founder, Naturals Salon & Spa), Micset Sriram (Actor & Influencer) among others.
The campaign is further amplified through influencers and a social media contest where PVR is asking audience to share what they love about PVR to drive online engagement. The lucky ones get a chance to win a free PVR Gift Card worth Rs 1000.
The campaign is being promoted via Facebook, LinkedIn, and Twitter & Instagram handles of the brand in collaboration with respective personalities and influencers. It has already garnered tremendous engagement and received a phenomenal response digitally with 15Lacs+ reach, 20Lacs+ impressions and 288K likes across platforms.
Mr. Gautam Dutta, CEO, PVR Limited commented on the campaign, “PVR has something that makes it unique for each one of us, making it the most preferred movie going destination for the audience. We wanted to connect with the masses to know how PVR is special for them. There is one thing that has stayed constant, it is our focus on the customer and the experience and emotions that they go through inside our cinemas. PVR assigns a lot of value to consumer insights and perceptions, while working on our marketing strategies. This campaign observes the patrons and the million experiences while stating “There is something about PVR”. We are delighted with the response we have received on this campaign.”