PVR INOX, India's largest multiplex chain, has partnered with VISA, the global leader in digital payments, to revolutionize the movie-going experience by driving seamless, secure, and contactless Mobile-based tap to pay transactions. The initiative will run for six months across 160 cinemas in the top eight metro cities of India.
This strategic collaboration is a significant step toward accelerating India's digital economy, encouraging cashless transactions and redefining the way audiences experience payments at the movies. Moviegoers can now use their Android, NFC-enabled smartphones to tap and pay using Visa cards for purchases at PVR INOX cineplexes. By embracing Mobile tap to pay, PVR INOX and Visa are making transactions faster, safer, and more convenient, setting a new benchmark for digital-first cinema experiences. At PVR INOX points of sale, this will encourage tapping to pay as the safest and most convenient method of payment for cinema audiences.
The partnership brings exclusive offers to Visa credit and debit cardholders in Mumbai, Delhi NCR, Chennai, Bengaluru, Kolkata, Hyderabad, Ahmedabad and Pune, further enhancing their cinema experience:
- Free Popcorn-Pepsi Combo: Customers who make ticket purchases of ₹1,000 or more at the box office using Visa's Mobile tap to pay experience will receive a complimentary popcorn and Pepsi combo.
- 20% Discount on Food & Beverages: Moviegoers can enjoy a flat 20% discount (capped at ₹500) on food and beverage purchases when paying with Visa's Mobile tap to pay at PVR INOX outlets.
- ₹200 Off on High-Value F&B Transactions: Customers who use their Visa cards to tap and pay for ₹2,000 or more on food and beverages will receive an instant discount of ₹200.
"At PVR INOX, we are committed to enhancing every aspect of the movie-going experience, and seamless, secure transactions are a key part of that journey. Our partnership with Visa marks a significant step toward fostering a cashless economy while ensuring our audiences enjoy the convenience and speed of Mobile tap to pay. By promoting cashless transactions with exclusive offers and integrating cutting-edge digital payment solutions, we are not just redefining transactions—we are setting new industry standards for innovation and customer satisfaction." Said Mr. Gautam Dutta, CEO, Revenue & Operations, PVR INOX Limited.
The Mobile tap to pay feature from Visa ensures a hassle-free and faster payment experience. To avail of these offers, customers must load their Visa cards onto one of the supported digital wallets, including Samsung Wallet (exclusive to Samsung devices), Google Pay, CRED, HDFC PayZapp, SBI Card app, and ICICI iMobile. Once set up, users can simply tap their smartphones at the POS terminals to complete transactions securely and instantly.
"We are thrilled to partner with PVR INOX to promote mobile-based contactless transactions to millions of moviegoers across India. As consumers look for more mobile-first experiences, this collaboration aims to enhance convenience and speed of payments, allowing them to swiftly purchase refreshments during intervals or before the movie starts. With Visa's global expertise in contactless payments and PVR INOX's leadership in entertainment, we are redefining the moviegoing experience for a mobile-first audience," said Ramakrishnan Gopalan, Head of Products & Solutions, India and South Asia, Visa.
To maximize awareness and drive adoption, PVR INOX cinemas will prominently display promotional collateral, including tent cards at box offices and F&B counters, digital plasma screens, and POS digital displays. The campaign, driven by Publicis OOH, has elements that will effectively communicate the offers and encourage audiences to opt for Mobile tap to pay transactions.
This initiative plays a crucial role in India's digital transformation, supporting the government's push toward a cashless economy. By reducing dependency on cash and promoting secure, hassle-free digital payments in the entertainment sector, PVR INOX and Visa are paving the way for a future where convenience meets innovation in every transaction, promoting digital-first transactions that prioritize security, speed, and ease of use. By bringing together Visa's expertise in payment technology and PVR INOX's extensive cinema network, this partnership is set to redefine how moviegoers experience payments at the cinema.
