Audio Series platform Pocket FM has partnered with MoEngage to optimize customer engagement through an insights-led approach.
Prior to this collaboration, Pocket FM observed high engagement among active listeners on the app. However, the platform wanted to increase engagement, retention, and reactivation among non-active listeners.
With this partnership, MoEngage helped Pocket FM to contextualize communications according to the stage in the listener's lifecycle journey.
'This collaboration has helped us immensely in building personalized experiences for our listener community. We hope to witness more contributions from MoEngage with their AI-powered analytics and advanced delivery capabilities', said Prateek Dixit, CTO and Co-founder of Pocket FM.
With MoEngage, Pocket FM aims to further improve the relevancy of customer lifecycle communications.
'We are delighted to work with a global audio series platform with ambitions like Pocket FM. With an extensive library and a large creator community, including the best authors, storytellers, voice-over artists, and writers, Pocket FM has been delivering quality audio content across multiple genres in English and native vernacular. We look forward to empowering the Pocket FM team by delivering the right actionable insights and the ability to drive relevant and personalized communications and recommendations to their listeners.' - Yash Reddy, Chief Business Officer (APAC and EMEA), at MoEngage.
Pocket FM joins the growing list of the country's top Media and Entertainment brands, the likes of which are Airtel Wynk, HT Media, ALT Balaji, OTT Play, and Mint, that trust MoEngage to deliver a consistent, relevant, and personalized experience to their end-consumers.
