India’s leading digital payments and financial services platform, Paytm today announced that it has raised over Rs. 2 crore for its ‘Feed My Initiative’. The company has been encouraging fellow citizens to donate on the app and contribute towards serving meals to the daily wage earners in Noida, Mumbai, Bengaluru, Chennai, & Hyderabad.
Recently, Paytm partnered with KVN Foundation to serve meals to people who have lost their source of income due to the lockdown. The company has been requesting everyone to support this initiative by logging on to their Paytm App and clicking on the ‘Feed My City’ tab to donate. Together, Paytm and KVN Foundation are already serving over 1 lakh meals per day across the 5 cities. As the lockdown gets extended, they are targeting to serve another 20 lakh meals over the next few weeks.
Siddharth Pandey, Vice President – Paytm said, “With generous contribution from our users, we have raised over Rs.2 crore in just ten days. This has helped us to serve meals to over 10 lakh individuals across India. We request everyone willing to contribute to this initiative to join this cause so that nobody sleeps without food.”
The ‘Feed My City’ initiative has also been supported by renowned personalities including Nandan Nilekani, Sunil Shetty, Saina Nehwal, Vishwanathan Anand, Mary Kom, Anil Kumble and KL Rahul.